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On The Edge Digital is coming to Bristol on 25st September, don’t miss the chance to get your ticket for only £95!

by on July 31, 2012

On The Edge Digital is coming to Bristol on 25st September, don't miss the chance to get your ticket for only £95!

This pioneering one-day digital marketing conference and networking event will take place at the Paintworks, Bristol, with the clear focus of rewriting how you and your business integrate new-era marketing techniques for more clearly defined and passionately engaged results.

Book now: http://ontheedgelive.co.uk/bristol/why-attend/ [more…]

Women for Women – A ‘Moral DNA Test’ Reveals Women Are More Honest Than Men

by on July 30, 2012

Recent research by a leading philosopher has revealed that women are more moral than men – and it's ladies over 30 who are the most honest.

The study, by professor Roger Steare, based its conclusion on a ‘Moral DNA test’ which 60,000 participants from 200 countries completed in a bid to test their moral levels.

 

 

 

 

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The benefits of video research to bring international markets to life

by on July 25, 2012

 

CNN, KPMG and one of the world’s leading mobile phone brands are all examples of companies who use videos of their consumers to feature in presentations, help with sales and marketing, and share consumer insight across an entire organisation. All 3 turned to Vox Pops International to help them capture the consumer voice in dynamic and impactful videos.

Leading world news provider, CNN, commissioned video research in the UK, France, Hong Kong, Singapore, Brazil and Mexico to illustrate consumer attitudes towards luxury goods and electronics brands. The videos are being used proactively by the CNN ad sales team and are soon to be uploaded to a bespoke client intranet portal. Senior Vice President of CNN, Didier Mormesse, supports the use of video to bring their consumers from international markets to life:

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“Reactions to BMW as an Olympic Sponsor” / Research from Vox Pops International (video)

by on July 24, 2012

Vox Pops International is out regularly filming new content on both topical issues and various demographics. Please visit their main website below to find out more about their services, and visit our YouTube channel's front page to view all of their free video playlists.

http://www.voxpops.com (Main website)
http://www.youtube.com/user/voxpopsinternational (YouTube channel)

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See-Me – the latest methodology revealing real consumer behaviour from SPA Future Thinking

by on July 12, 2012

See-Me provides an uninterrupted and unedited visual diary of consumer life by tracking where respondents go, what they do and what they are exposed to through a range of different cameras, be it video, motion sensor, or fish-eye camera. Cameras can also be used in situ to understand everything from product interaction to in-depth consumer lifestyle.

See-Me is now being used by a number of clients across the fmcg and media sectors and we’ve put together a short video that demonstrates how See-Me can help you get closer to real consumer behaviour. It’s less than two minutes long so why not watch it now.

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We really enjoyed this new Carlsberg TV ad -‘Crate Escape’ (video)

by on July 11, 2012

The new Carlsberg TV ad,'Crate Escape', is a humorous take on the film 'The Great Escape', it is set in a remote health spa where some guys who would far rather be somewhere else, have been forced to join their partners on a luxury spa break. [more…]

A film within a film: Brandon Generator will dominate three back-to-back television commercials

by on June 23, 2012

Internet Explorer have announced that what is believed to be a ‘television first’ will be made on Sunday night (24th June) to showcase the brand’s latest advertising campaign, The Random Adventures of Brandon Generator. [more…]

SPA Future Thinking unveils consumer attitude ethnographic tool

by on June 20, 2012

SPA Future Thinking has launched a second ethnographic tool, See-Me, designed to link and understand consumer attitudes to their actual behaviour.

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