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Uber rival Karhoo gives full-service account to VCCP

Uber rival Karhoo gives full-service account to VCCP

by on May 13, 2016

VCCP has landed a full-service brief from an Uber rival, following the agency's push into media last year.

Taxi app Karhoo works like a price-comparison website and, unlike Hailo and Gett, allows any taxi company (except Uber) to sign up to its platform.

Users can sort through the list of taxis available in their area, based on price, journey time or type of vehicle. Karhoo, unlike Uber, also allows users to pre-book cars.

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VCCP Media has bought adconnection in a deal that will treble its annual billings to £50 million

by on November 19, 2015

Catherine Becker, current CEO of adconnection becomes CEO of VCCP Media and Nick Baum, MD.  Paul Mead will be the Chairman.

Adrian Coleman, one of the founders of the ad agency VCCP, describes it as "reintegration". Others call it the return of "full service". But the thinking behind this week’s acquisition by VCCP of Adconnection, to create a top 20 UK media agency, is clear.

VCCP wants to reunite media buying with creative and all other disciplines, such as public relations, content creation and sports marketing, under one roof

Picture .. Catherine Becker and Nick Baum of adconnection.

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In the education industry? …. What will happen to your 2015 graduates? We shed some light / adconnection

by on November 13, 2015

Graphic by Shutterstock

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adconnection wins Canary’s £1M media planning and buying account

by on October 30, 2015

Canary, innovators in smart home security and recognised as the fastest growing security start-up, has appointed adconnection to manage its media planning and media buying account in the UK. [more…]

Exclusive : adconnection CEO, Catherine Becker, on key media trends

by on October 6, 2015

This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the key trends spotted that effect our business and that demonstrate the direction the advertising industry is taking.

http://www.adconnection.co.uk/

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Education : adconnection present an “infographic of all the latest clearing stats”

by on August 24, 2015

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The Metro wins Innovations Challenge Award .. adconnection

by on August 3, 2015

The Metro wins Innovations Challenge Award

A shortlist of ten media owners last week pitched their most innovative media ideas to a panel of judges for adconnection’s fourth annual Innovations Challenge.

There was a strong mix of traditional and modern media owners taking part including The Guardian, Metro, Adform, Acast, Visual Voice, Exterion Media, RadioWorks, JCDecaux, AdMaxim and Time.Inc.

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The Metro, Time Inc., Adform, The Guardian, Visual Voice, Acast, RadioWorks, JCDecaux, AdMaxim and Exterion Media : All shortlisted for adconnection’s Innovations Challenge

by on July 29, 2015

Media owners go head to head in adconnection’s Innovations Challenge

This week, adconnection, the independent media planning and buying agency, will be putting media owners to the test as they host their annual Innovations Challenge; an afternoon of ruthless competition that sees a shortlist of 10 media owners from across the industry compete to be crowned this year’s innovations winner. [more…]

“The BBC to lose a portion of the RBS Six Nations live broadcast rights to ITV”

by on July 17, 2015

  SIX NATIONS ON ITV: MORE OPPORTUNITIES FOR BRANDS AS SPORT CONTINUES TO GO COMMERCIAL - adconnection  (via Six Nations on ITV: More opportunities for brands as sport continues to go commercial | Blog | Media Agency | Media Agency UK | Advertising Newspapers | Online Advertise - adconnection)

At a time in which there is considerable scrutiny over license fees and increased financial strains on the BBC, to lose a portion of the RBS Six Nations live broadcast rights to ITV marks yet another challenge for the Beeb. Via adconnection

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UK’s ‘Challenger Banks’ – five different approaches … adconnection

by on July 7, 2015

adconnection is the leading performance media planning and buying agency, working a lot with challenger brands. Their blog highlights the media, advertising and marketing lessons that can be found in the news every day...

Last week the Government cut more of its stake in Lloyds Banking Group, bringing the total raised through the sale of its shares to more than £12.5bn and meaning that the UK taxpayer now owns less than 16% of the bank. Gordon Brown's rescue of Lloyds TSB with over £20bn of public money came to be emblematic of the 2007-09 financial crisis and the severe blow dealt to the reputations of the UK's major high street banks. [more…]