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Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

by Will Corry on July 25, 2017

Chris Wilson, Head of Brand Partnerships at new business consultancy Ingenuity, examines how the right brand partnerships can help marketers deliver successful loyalty programmes

Loyal customers are few and far between. The fact that consumer spending is currently at its lowest point in three years raises a red flag, especially as attracting a new customer costs five times more than retaining an existing one.

With 70% of consumers on the lookout for better deals, earning and maintaining customer loyalty is at the top of marketers’ list of challenges and priorities.

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How to make the most influential marketing decision: Developing a creative brand identity

How to make the most influential marketing decision: Developing a creative brand identity

by Will Corry on July 12, 2017

It’s no secret that brand identity is at the core of modern-day marketing. It plays a pivotal role in how a given company markets its products and expands its consumer base, thus being crucial for generating sales and increasing profit.

As CEO and founder of Amazon Jeff Bezos famously once said, “Your brand is what other people say about you when you’re not in the room”. And you do need to give them something creative and out of the ordinary to think about.

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“Everyday mums are powerful allies for brands” … Talk to Mums

“Everyday mums are powerful allies for brands” … Talk to Mums

by Will Corry on April 3, 2017

Everyday Mums are Powerful Allies for Brands

  • Today’s mums account for a whopping 75% of all household purchasing decisions.
  • They’re aged 20 to 50 so we’re talking Millennials and Gen Xs
  • They’re into beauty, health, fitness, and much more
  • And they have tight-knit networks of friends, from 800 to 2000 plus. Yes, you read that right.

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Why brands need purpose in a post-truth world

by Will Corry on March 27, 2017

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New video : Find out how PromoVeritas help some of the world’s biggest brands run their promotions safely and securely

by Will Corry on December 12, 2016

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Russian space tech unlocks online video ‘dark matter’ for brands

by James on December 5, 2016

Using groundbreaking technology based on Convolutional Neural Networks ad tech start-up Pixsee is set to revolutionise programmatic video advertising with the launch of a new platform that will allow online publishers and social media site owners to monetise the trillions of user-generated videos uploaded to the web.

Chaired by renowned British ad man Bil Bungay, Founding Partner and Vice Chairman of creative agency BMB, Pixsee has developed patentable image recognition (IR) technology that works by analysing UGC, identifying images and sentiment, and then sorting videos into recognised IAB classifications, allowing for accurate targeting. [more…]

xAd’s Black Friday UK weekend footfall report reveals cities in Scotland and North are bargain hungry

by James on December 2, 2016

Today xAd, the global leader in location intelligence that drives sales, releases its foot traffic analysis of the UK’s leading high streets over the Black [more…]

Research : Study shows 92% of UK customers would cheat on their favourite retailers / ICLP

by James on November 24, 2016

Global loyalty marketing agency, ICLP, reveals that the majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only 8% feeling devoted towards their preferred retail brands.

Devotion, which is a factor of how passionate, committed and intimate consumers feel with a retailer, is key to growing high-value, enduring relationships between people and brands.

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New : Clive Christian partners with Threepipe to drive Christmas sales

New : Clive Christian partners with Threepipe to drive Christmas sales

by James on November 17, 2016

Clive Christian, the British luxury interiors and fragrance company, has appointed Threepipe to manage its digital advertising and SEO programmes across its collections during the festive period.

Threepipe will manage paid search and display retargeting as well as social advertising formats through Facebook and Instagram. This will be supported by both on and offsite SEO activities including technical optimisation and creation and outreach of content to key influencers.

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