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‘Fresh’ Research on Millennial Men  ….  Engage Research

‘Fresh’ Research on Millennial Men  ….  Engage Research

by on December 2, 2017

Two thirds of Millennial Men feel brands are important as a way of expressing themselves, new research finds

A new study into the hopes and aspirations of so-called Millennial Man - those born between 1987 and 2000 – has found that more than two thirds feel ‘brands’ are important as a way of expressing themselves to others, a majority feel they are unlikely to ever afford a house of their own and are desperate to earn a high salary when young to have enough to support their older self and family. .. Engage Research  [more…]

3 ways brand consistency affects your business

by on November 28, 2017

When it comes to brand marketing, consistency is at the heart of everything you do in business.

It assures customers that they can expect excellent service and quality wherever they come in contact with your brand and inspires staff to deliver to the highest standards every time.

Consumers are also turned off when they don’t know what a brand stands for and when it lacks a distinctive voice — but they trust consistent messaging. [more…]

18-country product content deal for Nielsen Brandbank

18-country product content deal for Nielsen Brandbank

by on November 13, 2017

Colgate-Palmolive has chosen Nielsen Brandbank to distribute their product content – such as copy, images and videos – to retailers and wholesalers across 18 countries.

The two companies have entered a master service agreement spanning 18 countries, whereby Colgate-Palmolive will upload their product content to Nielsen Brandbank, who will then publish this content to the manufacturer’s retail and wholesale partners.

 

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New Research : Apple and Google maintained their standings as the top two most relevant brands in the UK

by on October 18, 2017

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index®

Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today.

Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp.

The complete results across regions can be found here. [more…]

Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

by on July 25, 2017

Chris Wilson, Head of Brand Partnerships at new business consultancy Ingenuity, examines how the right brand partnerships can help marketers deliver successful loyalty programmes

Loyal customers are few and far between. The fact that consumer spending is currently at its lowest point in three years raises a red flag, especially as attracting a new customer costs five times more than retaining an existing one.

With 70% of consumers on the lookout for better deals, earning and maintaining customer loyalty is at the top of marketers’ list of challenges and priorities.

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How to make the most influential marketing decision: Developing a creative brand identity

How to make the most influential marketing decision: Developing a creative brand identity

by on July 12, 2017

It’s no secret that brand identity is at the core of modern-day marketing. It plays a pivotal role in how a given company markets its products and expands its consumer base, thus being crucial for generating sales and increasing profit.

As CEO and founder of Amazon Jeff Bezos famously once said, “Your brand is what other people say about you when you’re not in the room”. And you do need to give them something creative and out of the ordinary to think about.

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“Everyday mums are powerful allies for brands” … Talk to Mums

“Everyday mums are powerful allies for brands” … Talk to Mums

by on April 3, 2017

Everyday Mums are Powerful Allies for Brands

  • Today’s mums account for a whopping 75% of all household purchasing decisions.
  • They’re aged 20 to 50 so we’re talking Millennials and Gen Xs
  • They’re into beauty, health, fitness, and much more
  • And they have tight-knit networks of friends, from 800 to 2000 plus. Yes, you read that right.

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Why brands need purpose in a post-truth world

by on March 27, 2017

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New video : Find out how PromoVeritas help some of the world’s biggest brands run their promotions safely and securely

by on December 12, 2016

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Russian space tech unlocks online video ‘dark matter’ for brands

by on December 5, 2016

Using groundbreaking technology based on Convolutional Neural Networks ad tech start-up Pixsee is set to revolutionise programmatic video advertising with the launch of a new platform that will allow online publishers and social media site owners to monetise the trillions of user-generated videos uploaded to the web.

Chaired by renowned British ad man Bil Bungay, Founding Partner and Vice Chairman of creative agency BMB, Pixsee has developed patentable image recognition (IR) technology that works by analysing UGC, identifying images and sentiment, and then sorting videos into recognised IAB classifications, allowing for accurate targeting. [more…]