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Here’s why how much you pay employees influences your brand reputation

Here’s why how much you pay employees influences your brand reputation

by on September 17, 2019

How much you pay your employees influences your brand reputation, which affects your revenue and how much your business grows.

When most of us think of managing a brand reputation, we tend to think of the clean-up that occurs after a PR scandal.

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New research from Initials reveals consumers are switching to challenger brands

New research from Initials reveals consumers are switching to challenger brands

by on November 29, 2018

Challenging the challengers

Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands.

The findings expose five harsh truths established brands must tackle in the face of the challenger brand phenomenon.

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Acquisition vs. Retention : Where should brands focus?

by on September 1, 2018

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Exclusive : How to incorporate branding into your Point of Sale System

Exclusive : How to incorporate branding into your Point of Sale System

by on August 30, 2018

One of the most common misconceptions is that the sales process is complete once the customer has been convinced to purchase a good or service. Not only is this a dangerous fallacy to make, but it is even more relevant within a digital world that is rife with competition. In truth, the engagement process continues well after a payment has been secured.

This is why successful online firms will incorporate branding into their point of sale system. What advantages does this approach have to offer and are there any expert suggestions to take into account?

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Marketing strategies to make consumers love your brand .. exclusive to theMarketingblog

Marketing strategies to make consumers love your brand .. exclusive to theMarketingblog

by on May 21, 2018

The key motive of marketing is to make followers fall in love with the brand. Creating an effective marketing strategy is nothing but a herculean task. There are clearly numerous strategies to market a brand and the methodology may differ from brand to brand.

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‘Fresh’ Research on Millennial Men  ….  Engage Research

‘Fresh’ Research on Millennial Men  ….  Engage Research

by on December 2, 2017

Two thirds of Millennial Men feel brands are important as a way of expressing themselves, new research finds

A new study into the hopes and aspirations of so-called Millennial Man - those born between 1987 and 2000 – has found that more than two thirds feel ‘brands’ are important as a way of expressing themselves to others, a majority feel they are unlikely to ever afford a house of their own and are desperate to earn a high salary when young to have enough to support their older self and family. .. Engage Research  [more…]

3 ways brand consistency affects your business

by on November 28, 2017

When it comes to brand marketing, consistency is at the heart of everything you do in business.

It assures customers that they can expect excellent service and quality wherever they come in contact with your brand and inspires staff to deliver to the highest standards every time.

Consumers are also turned off when they don’t know what a brand stands for and when it lacks a distinctive voice — but they trust consistent messaging. [more…]

18-country product content deal for Nielsen Brandbank

18-country product content deal for Nielsen Brandbank

by on November 13, 2017

Colgate-Palmolive has chosen Nielsen Brandbank to distribute their product content – such as copy, images and videos – to retailers and wholesalers across 18 countries.

The two companies have entered a master service agreement spanning 18 countries, whereby Colgate-Palmolive will upload their product content to Nielsen Brandbank, who will then publish this content to the manufacturer’s retail and wholesale partners.

 

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New Research : Apple and Google maintained their standings as the top two most relevant brands in the UK

by on October 18, 2017

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index®

Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today.

Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp.

The complete results across regions can be found here. [more…]

Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

by on July 25, 2017

Chris Wilson, Head of Brand Partnerships at new business consultancy Ingenuity, examines how the right brand partnerships can help marketers deliver successful loyalty programmes

Loyal customers are few and far between. The fact that consumer spending is currently at its lowest point in three years raises a red flag, especially as attracting a new customer costs five times more than retaining an existing one.

With 70% of consumers on the lookout for better deals, earning and maintaining customer loyalty is at the top of marketers’ list of challenges and priorities.

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