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Money talks as Dixons moves Carphone into AMV BBDO

by Will Corry on February 7, 2017

Dixons Carphone, the result of a merger between Dixons (which owns Currys) and Carphone Warehouse in 2014 has finally consolidated most of its creative business into AMV BBDO, in media terms about £60m plus.

The big loser is independent agency Brothers and Sisters which created the rumbustious Keith Lemon online campaign for Carphone Warehouse. This now moves into AMV. [more…]

Customer generation business, Lead Tech to create 70 new jobs following move

Customer generation business, Lead Tech to create 70 new jobs following move

by James on December 13, 2016

(L-R) Nigel Borwell and Paul Walsh, founders of Lead Tech.

Lead Tech, the ambitious customer generation business, today announced plans to create 70 new jobs in West Yorkshire and grow turnover to £16m as it completed a move to bespoke offices in Wharfedale.

Based in Otley since it was founded in 2008, Lead Tech has decamped to new, prestigious premises close-by at the Pool Business Park, Pool-in-Wharfedale.

Lead Tech works with financial services companies, like RBS, Metro Bank, Hitachi, Tilney Bestinvest, Aldermore and St James Place, connecting them with new customers using a combination of digital marketing, innovative technology and human interaction.


The Partners creates tweed and tartan workwear for Clydesdale and Yorkshire Banks’ staff

The Partners creates tweed and tartan workwear for Clydesdale and Yorkshire Banks’ staff

by James on July 28, 2016

Brand consultancy The Partners has worked with Clydesdale and Yorkshire Banks to design and craft staff uniforms inspired by local communities as part of the [more…]

The world’s most valuable football brands 2016

by James on June 7, 2016

Every year, brand valuation and strategy consultancy Brand Finance conducts a unique study, calculating the brand strength and value of the world’s leading football club brands. The results are published in the Brand Finance Football 50.

Manchester United tops the table again with a brand value of US$1.17bn (£793 million). A relatively weak, fifth place league finish meant failure to qualify for the Champions League and saw Louis Van Gaal sacked. However a first FA Cup triumph in over a decade and forecasts of continuing revenue growth softened the blow.


Kartfight gives UK companies the green light to battle it out on Europe’s best indoor kart track

Kartfight gives UK companies the green light to battle it out on Europe’s best indoor kart track

by James on May 31, 2016

Kartfight is challenging companies to take to the track to compete against each other in high-powered go-karts in a unique team building and networking experience.

Over 100 companies from seven different industry sectors including:, estate agencies, tech, marcomms, recruitment, finance, law and management consultancies will take part, attempting to beat last year’s winner, Facebook.

Kartfight found in recent research that 1 in 5 employees agree that the opportunity to bond outside of work improves their working relationships. Additionally the study, which was commissioned by event partners TeamSport Indoor Karting, also found one in ten workers believed these events help to improve their communication skills with managers. [more…]

IAB UK research reveals that 50% of marketers are buying mobile programmatically, yet understanding of programmatic is low

by Will Corry on January 13, 2016

Editor ... Thought you'd be interested in this IAB study of over 300 marketers doing mobile advertising which reveals that 50% are buying mobile inventory programmatically, however, nearly half have no/little knowledge of the discipline.

In addition, location-based advertising is seen as the most exciting mobile opportunity.


Is this the UK’s big media agency punch-up of 2015?

by Will Corry on March 7, 2015

New Tesco boss Dave ‘Drastic’ Lewis has called a pitch for Tesco’s whopper media account, variously estimated in the UK at between £100m and £140m. As such it’s one of the biggest although Tesco has, historically, been keen to deal in barter to offload unsold products, as opposed to money.


WATCH : PayExpo 2015 conference delegates can pay using cryptocurrencies

by Will Corry on February 28, 2015

Clarion Events Selects GoCoin to Process Digital Currencies for the Payments World Series

Clarion Events has announced a strategic partnership with GoCoin to add digital currency payments to its registration system for the Payments World Series. GoCoin is a global leader in Blockchain payments and the first platform for processing Bitcoin, Litecoin and Dogecoin at checkout.


Research / The marketing industry’s first ever benchmark of customer acquisition practices / DMA & McDowall

by Will Corry on November 21, 2013

The Direct Marketing Association (DMA) is to launch a three-month research project into lead generation to provide the marketing industry’s first ever benchmark of customer acquisition practices.

The DMA is partnering with lead generation specialists McDowall to produce the Customer Acquisition Barometer (CAB) to help raise industry standards for collecting consumers’ data ahead of the introduction of the draft EU Data Protection Regulation.

The CAB will canvas senior marketers, as well as survey a panel of more than 1,000 UK adult consumers, to assess current trends and critical issues facing the customer acquisition process.

The report, which will be the most comprehensive of its kind, will cover how key vertical sectors such as utilities, automotive, finance and travel are acquiring customers through online and offline consumer contact. It will identify trends in acquisition channels, budget allocation, cost-per-acquisition and consumer privacy concerns that are shaping the future of gaining new customers.


Marketing Evolved / Use our business to business data for email, telephone, fax or direct mail campaigns

by Will Corry on November 11, 2013

Marketing Evolved are a leading business to business marketing list owner with over 40 years’ experience supplying Business to Business Lists to brokers and end users.

Our Business to Business data is telephone researched and cleansed by our growing network of UK call centres and telemarketing partners.

Our B2B file consists of over 800,000 UK businesses, all of which are head office or single site locations. Each record comes with up to six key contacts covering: Senior, IT, Finance, Sales & Marketing, HR and Procurement decision making roles.

Our B2B lists are totally tailored to your individual needs meaning you get the most from your marketing budget and maximise your ROI.

Call us on 01392 422 538 to find out how we can help.