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Brexit has affected consumer fears not spending – Nielsen

Brexit has affected consumer fears not spending – Nielsen

by Will Corry on February 21, 2017

British consumer spending confidence is at its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern, according to Nielsen's latest global report on consumer confidence and spending intentions.

British consumer spending confidence has hit its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern.

The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions revealed that across 2016, the economy saw the biggest rise in the amount of Britons citing it as their 1st or 2nd biggest concern. The proportion doing so rose 12 percentage points to 28%. Political stability saw the next biggest rise, jumping eight points to 10% – five times higher than at the end of 2015.

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Lidl & Nielsen: British women among the most likely to find Christmas stressful

Lidl & Nielsen: British women among the most likely to find Christmas stressful

by Will Corry on December 16, 2016

British women are among the most likely to find Christmas stressful according to a 25-country study by Lidl and Nielsen on roles around Christmas. It includes sales data showing December's grocery bill is 20% higher than the rest of the year, we make 6% more trips and which products see the biggest uplift in sales due to Christmas [more…]

Research : Nearly half of online ads miss target audience … Nielsen

Research : Nearly half of online ads miss target audience … Nielsen

by Will Corry on December 15, 2016

Mobile tends to be more accurate than desktop when targeting narrower groups

Only 53% of ad impressions served in the UK were viewed by people of the age and gender advertisers intended, according to a study of more than 44,000 campaigns across 17 countries by measurement company Nielsen.

The accuracy of ad targeting varies widely by sector, with travel marketers currently the most likely to reach their desired audience in the UK (doing so 66% of the time) followed by entertainment (64%). On the other hand, FMCG (40%) and retail (42%) marketers are most likely to struggle hitting their target audience.

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Nielsen unveils “dark horse” behind best product launches

Nielsen unveils “dark horse” behind best product launches

by Will Corry on December 12, 2016

Package design, one of the least heralded aspects of marketing, is a major factor behind the most successful product launches over the last two years.

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British retail “drowning in sea” of unrewarding loyalty cards

British retail “drowning in sea” of unrewarding loyalty cards

by Will Corry on December 7, 2016

Only Finland has more but, paradoxically, British shoppers among least likely to use them

Although British shoppers are the most likely in the world to have a loyalty card, with the exception of Finland, they’re among the least likely to see or utilise the benefits, according to a Nielsen study of 63 countries.

Two-thirds of shoppers globally report being a member of a retail loyalty scheme, compared to 89% in Britain. Only Finland is higher (94%). The average British loyalty card holder has 3.6 of them, behind only Japan and Lithuania.

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Research : Britons among world’s least likely to try mobile-only banking

Research : Britons among world’s least likely to try mobile-only banking

by Will Corry on October 26, 2016

They’re 50% more likely than the global average to prefer going to a branch

Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them.

Nearly two-thirds (63%) of Britons aren’t likely to use mobile-only banks – those which don’t have a physical location and are serviced entirely via smartphone apps. Only four countries – France, Belgium, Hungary and New Zealand – are less likely than Britons to use these types of banks, according to a global study of 63 countries by Nielsen.

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Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

by Will Corry on September 24, 2016

NPD : We at theMarketingblog had a very interesting Question and Answer session with Giles Watts, Nielsen's UK Director of Innovation. We covered .....

  • Tell us about Nielsen Quick Predict?
  • You talked about the 15% failure factor. Tell us how your new concept can change that to a 85% success factor.
  • We talked about the blue chip FMCG companies being your main target. How important are the smaller players to you?
  • What role does your Innovation Studio play?
  • Does this new concept help the FMCG category managers in their drive for shelf space?
  • What is the downside, if any for manufacturers who use your new concept?

Nielsen launch lets marketers test NPD 3x faster

 

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Research : Nielsen and Sainsbury’s data venture helps FMCGs harness programmatic

Research : Nielsen and Sainsbury’s data venture helps FMCGs harness programmatic

by Will Corry on September 15, 2016

Nielsen is partnering with Sainsbury’s and Nectar card owner Aimia's i2c venture to help advertisers see how digital ads impact shopping behaviour.

Nielsen's cloud platform, combining data, analytics and media planning, will provide a better picture for brands on how to blend online and offline shopping behaviours, which are then activated in real-time programmatically.

To show the potential, an example from Carling is cited, showing a 19% sales uplift and a 4.1x ROI directly linked to the venture.

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Research :  “The end of cold, hard cash” / Nielsen

Research : “The end of cold, hard cash” / Nielsen

by Will Corry on September 15, 2016

I was very interested in this report from The Demand Institute/Nielsen on how increasing smartphone and internet access will drive the shift towards cashless payments - generating an extra $10 trillion in consumer spending globally.

The report also identifies three broad groups fighting to deliver this cashless future: “Across the planet, traditional banks and credit card networks will compete directly with retailers, telecom providers, tech giants, social-media upstarts, and scores of regional, often government-backed initiatives...”

It also indicates how cashless payments could lead to a convergence of all aspects of the consumer experience – including advertising, social media and entertainment.

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Nielsen launch lets marketers test NPD 3x faster

Nielsen launch lets marketers test NPD 3x faster

by Will Corry on September 14, 2016

New “Quick Predict” delivers the speed innovators need, without compromising quality [more…]