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Nielsen adds measurement for YouTube mobile app in UK, France and Germany

by on January 17, 2018

Nielsen ​announced ​it ​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany.

The ​service, ​which ​expands ​Nielsen’s ​current ​measurement ​coverage ​of ​YouTube ​ads ​on desktop ​and ​mobile ​web ​browsers, ​will ​now ​provide ​marketers ​independent ​and ​comprehensive cross-device ​measurement ​of ​advertising ​audiences ​on ​YouTube ​across ​computer ​and ​mobile devices. ​

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Gaviscon beats M&Ms and KFC to best TV ad of the year

Gaviscon beats M&Ms and KFC to best TV ad of the year

by on December 21, 2017

Gaviscon’s “Tim and Tom” has fended off both M&M’s “red and yellow” and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and novel imagery to grab viewer attention as dual-screening and ad skipping becomes increasingly prevalent. 

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Healthy eating and “big nights in” drive 2017s fastest-growing groceries

Healthy eating and “big nights in” drive 2017s fastest-growing groceries

by on December 15, 2017

There’s a distinctly contrasting nature to the fastest-growing grocery products of the year as fresh fruit and ‘free-from’ led the way, alongside spirits and sparkling wine.

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Revealed – the degree to which online display ads drive sales of household brands .. IAB

by on December 12, 2017

Unilever and Nestlé study reveals ROI of online ads

Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.

Ads for nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – were tested across mainstream desktop and mobile sites including The Guardian, Yahoo!, eBay, Gumtree, AutoTrader and Mail Online. [more…]

MySupermarket enhances online experience with Nielsen Brandbank

MySupermarket enhances online experience with Nielsen Brandbank

by on November 1, 2017

MySupermarket will soon be enhancing its website with additional rich product content, through adoption of Nielsen Brandbank’s Connect service for a selection of GSK’s products.

Now that over half of the UK’s shoppers use online content in their purchasing journeys, it’s becoming increasingly important to be able to provide a relevant and engaging shopping experience – but the standard product pages seen today don’t leave a lot room for creativity or differentiation.

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Research : Household cost-cutting hits two-year high

Research : Household cost-cutting hits two-year high

by on August 18, 2017

Buying cheaper grocery brands is most popular way to save money

The number of Britons changing their spending habits to cut down on household expenses has hit its highest level for two years, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.

Over half of Britons (53%) admitted to taking cost-cutting measures in the second quarter of this year, the highest level since 56% did so in Q2 2015. This is in stark contrast to last year when household cost-cutting activity hit its lowest level on record (40%), two months after the Brexit vote.

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FMCG industry’s first truly open, cloud-based and highly scalable technology platform.. Nielsen

FMCG industry’s first truly open, cloud-based and highly scalable technology platform.. Nielsen

by on June 30, 2017

Nielsen has unveiled a ‘Connected System’ to help FMCG and retail companies spot emerging trends and act on them by integrating FMCG client data with Nielsen’s own retail POS, consumer panel, e-commerce, fresh food and cross platform media data.

Essentially, it enables FMCG and retail decision-makers to see 'what's happening in the market from every angle and spot what's next.

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Nielsen launches Everyday Analytics

Nielsen launches Everyday Analytics

by on May 10, 2017

Today, Nielsen announces the launch of Everyday Analytics in the UK and a number of other European countries (Austria, Belgium, Germany, Italy, Netherlands, Portugal, Spain).

This new suite of analytics enables fast-moving consumer goods (FMCG) manufacturers to keep up with the constantly changing, daily conditions of today’s fragmented marketplace. By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, the new offering will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers, including price and promotion, advertising and innovation.

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Research   : “Leaver” consumer confidence down slightly after Article 50 triggered.. Nielsen

Research : “Leaver” consumer confidence down slightly after Article 50 triggered.. Nielsen

by on April 13, 2017

“Strong support” for Brexit among leavers has steadily declined

Consumers expect price rises in every major category of goods - from groceries to cars to housing

The first study gauging British consumer confidence immediately after Article 50 was triggered reveals confidence among those who support Brexit has fallen.

The latest Nielsen Survey of Consumer Confidence and Spending Intentions revealed that although British consumer confidence, overall, remained stable at 102, the level among “Leavers” dropped from 109 in January to 106 in early April, whilst “Remainer” confidence increased one point to 97.

A score over 100 indicates degrees of optimism, below 100, degrees of pessimism.

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Brexit has affected consumer fears not spending – Nielsen

Brexit has affected consumer fears not spending – Nielsen

by on February 21, 2017

British consumer spending confidence is at its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern, according to Nielsen's latest global report on consumer confidence and spending intentions.

British consumer spending confidence has hit its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern.

The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions revealed that across 2016, the economy saw the biggest rise in the amount of Britons citing it as their 1st or 2nd biggest concern. The proportion doing so rose 12 percentage points to 28%. Political stability saw the next biggest rise, jumping eight points to 10% – five times higher than at the end of 2015.

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