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Research : Sky overtakes P&G as biggest traditional ad spender … Nielsen

Research : Sky overtakes P&G as biggest traditional ad spender … Nielsen

by on April 23, 2018

Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today.

P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s who retained third place despite a fall of 3.8% to £144.1m. Nielsen’s figures include the seven major traditional media formats but exclude internet advertising. [more…]

Hero image’ service launches to boost grocery m-commerce

by on January 23, 2018

Nielsen Brandbank launch “hero image” service to boost grocery m-commerce

Images designed specifically for mobile proven to increase sales by up to 24%
As online plays a bigger part in grocery shopping, Nielsen Brandbank has launched a service to help brands and retailers drive and improve the m-commerce experience by making product images more mobile friendly.

The firm’s new Mobile Ready Image Service solves the fundamental, but often-overlooked, problem that standard pictures used on websites of how grocery products look in real life, don’t work on mobiles.

[more…]

Nielsen adds measurement for YouTube mobile app in UK, France and Germany

by on January 17, 2018

Nielsen ​announced ​it ​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany.

The ​service, ​which ​expands ​Nielsen’s ​current ​measurement ​coverage ​of ​YouTube ​ads ​on desktop ​and ​mobile ​web ​browsers, ​will ​now ​provide ​marketers ​independent ​and ​comprehensive cross-device ​measurement ​of ​advertising ​audiences ​on ​YouTube ​across ​computer ​and ​mobile devices. ​

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Gaviscon beats M&Ms and KFC to best TV ad of the year

Gaviscon beats M&Ms and KFC to best TV ad of the year

by on December 21, 2017

Gaviscon’s “Tim and Tom” has fended off both M&M’s “red and yellow” and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and novel imagery to grab viewer attention as dual-screening and ad skipping becomes increasingly prevalent. 

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Healthy eating and “big nights in” drive 2017s fastest-growing groceries

Healthy eating and “big nights in” drive 2017s fastest-growing groceries

by on December 15, 2017

There’s a distinctly contrasting nature to the fastest-growing grocery products of the year as fresh fruit and ‘free-from’ led the way, alongside spirits and sparkling wine.

[more…]

Revealed – the degree to which online display ads drive sales of household brands .. IAB

by on December 12, 2017

Unilever and Nestlé study reveals ROI of online ads

Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.

Ads for nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – were tested across mainstream desktop and mobile sites including The Guardian, Yahoo!, eBay, Gumtree, AutoTrader and Mail Online. [more…]

MySupermarket enhances online experience with Nielsen Brandbank

MySupermarket enhances online experience with Nielsen Brandbank

by on November 1, 2017

MySupermarket will soon be enhancing its website with additional rich product content, through adoption of Nielsen Brandbank’s Connect service for a selection of GSK’s products.

Now that over half of the UK’s shoppers use online content in their purchasing journeys, it’s becoming increasingly important to be able to provide a relevant and engaging shopping experience – but the standard product pages seen today don’t leave a lot room for creativity or differentiation.

[more…]

Research : Household cost-cutting hits two-year high

Research : Household cost-cutting hits two-year high

by on August 18, 2017

Buying cheaper grocery brands is most popular way to save money

The number of Britons changing their spending habits to cut down on household expenses has hit its highest level for two years, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.

Over half of Britons (53%) admitted to taking cost-cutting measures in the second quarter of this year, the highest level since 56% did so in Q2 2015. This is in stark contrast to last year when household cost-cutting activity hit its lowest level on record (40%), two months after the Brexit vote.

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FMCG industry’s first truly open, cloud-based and highly scalable technology platform.. Nielsen

FMCG industry’s first truly open, cloud-based and highly scalable technology platform.. Nielsen

by on June 30, 2017

Nielsen has unveiled a ‘Connected System’ to help FMCG and retail companies spot emerging trends and act on them by integrating FMCG client data with Nielsen’s own retail POS, consumer panel, e-commerce, fresh food and cross platform media data.

Essentially, it enables FMCG and retail decision-makers to see 'what's happening in the market from every angle and spot what's next.

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Nielsen launches Everyday Analytics

Nielsen launches Everyday Analytics

by on May 10, 2017

Today, Nielsen announces the launch of Everyday Analytics in the UK and a number of other European countries (Austria, Belgium, Germany, Italy, Netherlands, Portugal, Spain).

This new suite of analytics enables fast-moving consumer goods (FMCG) manufacturers to keep up with the constantly changing, daily conditions of today’s fragmented marketplace. By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, the new offering will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers, including price and promotion, advertising and innovation.

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