Nielsen
Confident, Creative, Communicators by Jeff Deighton, insight engineers
As we approach the No-deal Brexit Deadline at the end of this month, I find myself looking back 10 years, to when the UK was also facing troubled times and uncertainty.
As an agency founded in 2003, initially more focused on primary quantitative and secondary desk research, back in 2008/2009 we found ourselves quoting for more Qualitative projects as client budgets came under pressure in the last recession.
Nielsen Brandbank launch “hero image” service to boost grocery m-commerce
Images designed specifically for mobile proven to increase sales by up to 24%
As online plays a bigger part in grocery shopping, Nielsen Brandbank has launched a service to help brands and retailers drive and improve the m-commerce experience by making product images more mobile friendly.
The firm’s new Mobile Ready Image Service solves the fundamental, but often-overlooked, problem that standard pictures used on websites of how grocery products look in real life, don’t work on mobiles.
Nielsen announced it has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany.
The service, which expands Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers, will now provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices.
Gaviscon’s “Tim and Tom” has fended off both M&M’s “red and yellow” and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and novel imagery to grab viewer attention as dual-screening and ad skipping becomes increasingly prevalent.
There’s a distinctly contrasting nature to the fastest-growing grocery products of the year as fresh fruit and ‘free-from’ led the way, alongside spirits and sparkling wine.
Unilever and Nestlé study reveals ROI of online ads
Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales
A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.
Ads for nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – were tested across mainstream desktop and mobile sites including The Guardian, Yahoo!, eBay, Gumtree, AutoTrader and Mail Online. [more…]
MySupermarket will soon be enhancing its website with additional rich product content, through adoption of Nielsen Brandbank’s Connect service for a selection of GSK’s products.
Now that over half of the UK’s shoppers use online content in their purchasing journeys, it’s becoming increasingly important to be able to provide a relevant and engaging shopping experience – but the standard product pages seen today don’t leave a lot room for creativity or differentiation.
Buying cheaper grocery brands is most popular way to save money
The number of Britons changing their spending habits to cut down on household expenses has hit its highest level for two years, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions.
Over half of Britons (53%) admitted to taking cost-cutting measures in the second quarter of this year, the highest level since 56% did so in Q2 2015. This is in stark contrast to last year when household cost-cutting activity hit its lowest level on record (40%), two months after the Brexit vote.