Nielsen
Nielsen has unveiled a ‘Connected System’ to help FMCG and retail companies spot emerging trends and act on them by integrating FMCG client data with Nielsen’s own retail POS, consumer panel, e-commerce, fresh food and cross platform media data.
Essentially, it enables FMCG and retail decision-makers to see 'what's happening in the market from every angle and spot what's next.
Today, Nielsen announces the launch of Everyday Analytics in the UK and a number of other European countries (Austria, Belgium, Germany, Italy, Netherlands, Portugal, Spain).
This new suite of analytics enables fast-moving consumer goods (FMCG) manufacturers to keep up with the constantly changing, daily conditions of today’s fragmented marketplace. By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, the new offering will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers, including price and promotion, advertising and innovation.
“Strong support” for Brexit among leavers has steadily declined
Consumers expect price rises in every major category of goods - from groceries to cars to housing
The first study gauging British consumer confidence immediately after Article 50 was triggered reveals confidence among those who support Brexit has fallen.
The latest Nielsen Survey of Consumer Confidence and Spending Intentions revealed that although British consumer confidence, overall, remained stable at 102, the level among “Leavers” dropped from 109 in January to 106 in early April, whilst “Remainer” confidence increased one point to 97.
A score over 100 indicates degrees of optimism, below 100, degrees of pessimism.
British consumer spending confidence is at its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern, according to Nielsen's latest global report on consumer confidence and spending intentions.
British consumer spending confidence has hit its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern.
The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions revealed that across 2016, the economy saw the biggest rise in the amount of Britons citing it as their 1st or 2nd biggest concern. The proportion doing so rose 12 percentage points to 28%. Political stability saw the next biggest rise, jumping eight points to 10% – five times higher than at the end of 2015.
British women are among the most likely to find Christmas stressful according to a 25-country study by Lidl and Nielsen on roles around Christmas. It includes sales data showing December's grocery bill is 20% higher than the rest of the year, we make 6% more trips and which products see the biggest uplift in sales due to Christmas [more…]
Mobile tends to be more accurate than desktop when targeting narrower groups
Only 53% of ad impressions served in the UK were viewed by people of the age and gender advertisers intended, according to a study of more than 44,000 campaigns across 17 countries by measurement company Nielsen.
The accuracy of ad targeting varies widely by sector, with travel marketers currently the most likely to reach their desired audience in the UK (doing so 66% of the time) followed by entertainment (64%). On the other hand, FMCG (40%) and retail (42%) marketers are most likely to struggle hitting their target audience.
Package design, one of the least heralded aspects of marketing, is a major factor behind the most successful product launches over the last two years.
Only Finland has more but, paradoxically, British shoppers among least likely to use them
Although British shoppers are the most likely in the world to have a loyalty card, with the exception of Finland, they’re among the least likely to see or utilise the benefits, according to a Nielsen study of 63 countries.
Two-thirds of shoppers globally report being a member of a retail loyalty scheme, compared to 89% in Britain. Only Finland is higher (94%). The average British loyalty card holder has 3.6 of them, behind only Japan and Lithuania.
They’re 50% more likely than the global average to prefer going to a branch
Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them.
Nearly two-thirds (63%) of Britons aren’t likely to use mobile-only banks – those which don’t have a physical location and are serviced entirely via smartphone apps. Only four countries – France, Belgium, Hungary and New Zealand – are less likely than Britons to use these types of banks, according to a global study of 63 countries by Nielsen.
NPD : We at theMarketingblog had a very interesting Question and Answer session with Giles Watts, Nielsen's UK Director of Innovation. We covered .....
- Tell us about Nielsen Quick Predict?
- You talked about the 15% failure factor. Tell us how your new concept can change that to a 85% success factor.
- We talked about the blue chip FMCG companies being your main target. How important are the smaller players to you?
- What role does your Innovation Studio play?
- Does this new concept help the FMCG category managers in their drive for shelf space?
- What is the downside, if any for manufacturers who use your new concept?
Nielsen launch lets marketers test NPD 3x faster
