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Research : Cadbury tops Amazon as Generation Y’s favourite brand / w00t! Media

by on June 6, 2013

Chocolate, crisps and internet brands dominate the top 10 / Food, drink and retailers account for over half of top 100

London, 6 June 2013 – Chocolate, crisps and the internet dominate the most liked brands amongst 16-34 year olds according to a new report “Generation Y and Brand Loyalty” from w00t! Media. The report, which looks at the changing relationships Britons have with brands as they age from 16 to 34, reveals Cadbury is the most liked brand amongst UK 16-34 year olds (82%), followed by Amazon (78%), Pringles, Walkers and Heinz (all 74%).


FMCG news : London Pride, Pringles, Feel Good Drinks, Small supermarkets, Crabbie’s Alcoholic Ginger Beer

by on December 11, 2012


    Fuller, Smith & Turner P.L.C., London’s only remaining independent family brewer, have launched a brand new SKU for the Off-trade; a six-pack of London Pride 500ml bottles.

    This is the first time that the brewer has used such a format for London Pride, the UK’s premium ale, and Fuller’s undertook investment at their brewery to accommodate the new style.

    Bill Simmons, Fuller’s National Account Controller for Off-Trade said: “We worked closely with Tesco after demand from their customers about a new pack size. (more…)


Shopitize puts the smile back into Mondays by offering new deals at the start of each week

by on December 10, 2012

Mobile Cashback Mondays

Shopitize puts the smile back into Mondays by offering new deals at the start of each week for savvy shoppers to claim cashback on Weekends can be expensive, whether you go for out for a meal, a few drinks or relax with some much needed retail therapy. By the time Monday comes around, not only are you glum about returning to work but you are also concerned about the state of your bank balance.

Enter Shopitize (, who have just introduced Mobile Cashback Mondays. At the start of each week, the mobile couponing innovator makes new big-brand items available on its free app for users to claim cashback on – making the pain of an extravagant weekend a little more bearable. [more…]

FMCG news : Mr Kipling’s Mince Pies, Jaffa Cakes, Diet Coke, Red Bull, Pringles and Mars Celebration

by on December 8, 2012


All about Shopitize mobile coupon cashbacks – Mr Kipling’s Mince Pies, Jaffa Cakes, Diet Coke, Red Bull, Pringles and Mars Celebration

by on December 6, 2012

Forget the reindeer and the elves this Christmas, Santa’s main little helper comes in the form a mobile coupon app from Shopitize, which brings festive cheer by giving users cashback for stocking up their cupboards full of goodies.

Some of the amazing Christmas discounts on offer for savvy shoppers include £1 off a £1.09 bottle of Diet Coke and £1 off a £1.29 can of Red Bull – making these items virtually free!

Other money saving grocery coupon offers include £1 off tubes of Pringles, £1 off a box of Mars Celebration chocolates, 50p off McVities Jaffa Cakes and 50p off a box of Mr Kipling’s Mince Pies.


“First mobile couponing that operates right across retail” / Sam Blunt, Kellogg’s UK

by on November 16, 2012

Shopitize has begun piloting a mobile couponing app that lets British shoppers get cash back on their Jaffa Cakes and Coco Pops.

The firm has signed up Kellogg's and United Biscuits for a thousand-strong pilot of its couponing service this month, enabling participants to receive up to 50% off on items including McVities Jaffa Cakes, Special K and Pringles.Users who download the Shopitize iPhone or Android app and buy featured products take photos of their paper shopping receipts, which are then automatically processed and validated, with cashback returned either by PayPal or old-fashioned cheque. 


FMCG News : Kellogg’s and United Biscuits trial Shopitize’s unique mobile couponing service

by on November 13, 2012

Shopitize today announces that Kellogg’s and United Biscuits have become the first brands to sign up and trial its unique brand-to-consumer cashback mobile couponing service.

An exclusive group of 1,000 plus savvy shoppers in Britain will start to receive great deals from Kellogg’s and United Biscuits on the 14th November when the couponing service goes live.

Kellogg’s and United Biscuits exclusive deals for Shopitize users include some of the nation’s favourite products, specifically McVities Jaffa Cakes, Kellogg’s Special K, Crunchy Nut and Coco Pops breakfast cereals, Pringles and Special K Cereal Bars. By taking advantage of these offers through the Shopitize platform, they’ll save up to 50% from standard retail prices.

"Shopitize Ltd is set to revolutionise the way consumers and brands interact in the UK"



WDMP, Rakuten’s, Monarch Airlines, Chemmy Alcott, Blippar, G2 Joshua,Euro Effie Awards and Pringles

by on September 30, 2012

Adam Stewart, Marketing Director at Rakuten’s : “As we launch into the Golden Quarter, retailers are preparing for their busiest months of the year. However, the difficulties the high street has faced this summer, including the disruption the Olympics brought to the high street, and the millions of pounds retailers will spend on commercial rent this weekend on property will inevitably encourage them to think about the ways that they can reduce overheads.

The high street will always be integral to retail but this quarterly rent payment makes it clear that shop owners’ budgets are being squeezed by huge costs.