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How far can you go? Have these One Minute Briefs to advertise the new Oscar Pistorius range from Nike gone over the edge?

by Will Corry on March 6, 2013

I'm all for creativity and pushing boundaries in marketing and advertising, but has the Drum taken it too far? I think so, and they have forgotten a young woman is dead.

Fellow marketeers, what are your views on this piece by the Drum? Am I alone in my thinking? Billie Graham

The #Microchips: top 50 entries from Chip Shop Awards and One Minute...thedrum.com
Thanks to everyone who entered the Chip Shop Award challenge with One Minute Briefs to advertise the new Oscar Pistorius range from Nike...

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All about Microsoft, 3D printing, Kim Dotcom case, BBH’s Rosie Arnold, evian, Expedia and Thomas Wood / via The Drum

by Will Corry on January 8, 2013

Microsoft reveals Xbox LIVE NUads platform received 37% engagement rates since autumn 2012 launch
Advertising - 07/01/2013

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ad:tech London / Meet with the MailOnline, MediaCom,The Drum, BIMA, MMA, GroupM, IDM, American Airlines

by Will Corry on September 11, 2012

Meet with theMailOnline, MediaCom, The Drum, BIMA, MMA, GroupM, IDM, American Airlines and many more to discuss strategy for free at the ad:tech London exhibition 19-20 September 2012, the National Hall, Olympia.

Many brands are still figuring out their digital strategies and assessing which technologies and trends are just passing fads, and which are truly applicable. And perhaps that's the best argument for attending this year's content-rich ad:tech 2012. Find out how to increase your reach and save money with keynotes the MailOnline and American Airlines, 170 exhibitors and more than 70 specialist seminars. All of the below features are completely free to attend.   ad:tech London

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All about the Drum and BIMA’s Hall of Fame at ad:tech London 2012

by Will Corry on August 29, 2012

The Drum and British Interactive Media Association (BIMA) Digital Hall of Fame

The Drum and BIMA will be hosting a number of events throughout ad:tech London. These sessions will give audiences the chance to hear from and network with some of the most influential people in the UK’s digital sector.

There will be three sessions.They will take place at the National Hall, Olympia. To attend any of these free events below, you need to register HERE.

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Arise good men and women of ad:tech: “Battle of the Stands” is about to commence

by Will Corry on August 24, 2012

http://www.propellondon.com/battle-of-the-stands-campaign.php

Every year, an army of digital marketers gather at ad:tech London to do battle for the hearts and minds of attendees.The exhibitor soldiers arrive in their hundreds to erect their rusty strongholds, hoping in vain to entice visitors with predictable patter and 10,000 branded pencil sharpeners.

But a heroic few have the courage to be different.

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Meet with the MailOnline, MediaCom, The Drum, BIMA, MMA, GroupM, IDM, American Airlines at ad:tech London in September

by Will Corry on August 13, 2012

Meet with the MailOnline, MediaCom, The Drum, BIMA, MMA, GroupM, IDM, American Airlines and many more to discuss strategy for free at the ad:tech London exhibition 19-20 September 2012, the National Hall, Olympia.

Contact ad:tech London

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MailOnline, foursquare, Sony Music, American Airlines, LivingSocial and the BBC to speak at ad:tech London 2012

by Will Corry on July 19, 2012

The first round of conference speakers has been announced by ad:tech London. The show, taking place 19-20 September at the National Hall Olympia, connects the digital media community for two days of purposeful learning and networking.

In the first round of speaker announcements, ad:tech London presents: MailOnlinefoursquareSony MusicAmerican AirlinesLivingSocial,Hotels.comLast.fmMoneySupermarket.com and the BBC. These speakers and many more will be present to share strategy, case studies and give the industry answers to controversial and urgent questions. [more…]