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Artificial Intelligence

CX Predictions 2026: Why Human Insight Will Decide Which Brands Win

Customer experience has always been a moving target, but 2026 is shaping up to be a year of sharp contrasts. AI is now woven into every corner of marketing and product design. It writes emails, segments audiences, answers customer queries, […]

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The Enterprise Trust Gap: Why Companies Fear Losing Control of AI

A new set of findings suggests that America’s biggest worry about artificial intelligence isn’t job loss or killer robots. It’s something far more practical: control. A joint study by Cybernews and nexos.ai, which tracked public concerns from January to October

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Black Friday: AI Is Quietly Taking Charge of How Britain Shops

Black Friday has always been a test of stamina. Shoppers once sifted through dozens of tabs, weighed up offers and hoped they hadn’t missed a better deal elsewhere. This year, that ritual is fading. A new habit is settling in

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42% of shoppers now trust AI summaries without clicking. Here’s why Black Friday marketers can’t ignore it

If you work in digital marketing, you’ve probably felt this shift coming. Search habits are changing, attention spans keep shrinking, and AI tools are quietly inserting themselves between brands and buyers. Now we have a clear sign of how fast

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Over Half of UK Marketers Publish AI-Generated Content Without Saying So, Study Finds

More than half of UK marketers admit to publishing AI-generated content without telling audiences it was created with artificial intelligence, according to new research that raises questions about transparency and trust in digital marketing. The AI Adoption in Marketing Study,

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GWI Brings Real Human Data to Anthropic’s Claude in New AI Integration

GWI has teamed up with Anthropic to bring its trusted audience data straight into Claude, the company’s fast-growing AI assistant. The integration means users can now access real, bias-checked insights from GWI without leaving their chat with Claude. Instead of

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The AI ‘Aftershock’ Hits Marketing: Why Marketers Are Feeling the Pain

In recent months, stories about AI replacing jobs have multiplied. But the shockwave is especially sharp across marketing teams. As agencies and in-house comms departments roll out tools that can ideate, write, personalise, schedule and optimise campaigns, many marketers are

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Evidence-Based Creativity: The Skill Every Marketer Needs in the Age of AI

A new global study from Contentful and Atlantic Insights reveals that the most valuable marketers today combine data-driven insights with creative instincts. What Is Evidence-Based Creativity? The phrase “evidence-based creativity” captures a shift in how marketing works in the AI

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