By Nikita Bokil, director of product strategy at Optimizely AI is everywhere right now. It’s being hailed as the answer to just about every marketing challenge, from automating content to delivering hyper-personalised experiences. But for many, there’s still hesitation. A […]
Cutting through the hype: why AI agents will drive the next big shift in marketing Read More »
How AI Is Quietly Transforming Marketing Departments Artificial intelligence tools are no longer just hype—they’re now part of the everyday toolkit for marketing teams. Whether it’s writing email campaigns, handling customer service queries, or surfacing insights buried in data, AI
There’s controversy in the latest issue of Vogue—not about who’s in the photo, but whether the person even exists. A new Guess advert in the August edition of Vogue has caught attention for all the wrong reasons. It features a
Picture this: You’re a small-batch candle maker, and your ‘Lavender Dreams’ candle is beautiful, but it’s stuck on page three of Google, even with perfect SEO. Then, on a whim, you ask ChatGPT to rewrite your product description for a
From Blue Links to Chatbots: Search’s Big Shake-Up Read More »
UK marketing departments are rethinking the way they operate. Over half (53%) have introduced “Tiger Teams” — compact, cross-functional squads assembled to crack tough challenges quickly and decisively. This marks a clear shift from traditional structures, driven by mounting pressure
Why UK Marketers Are Embracing “Tiger Teams” to Move Faster and Get More Done Read More »
Next time you open your grocery app to reorder coffee, notice which products jump to the top. That sponsored listing? It’s no random placement—it’s part of retail media. What began as a simple tool for online shops has grown into
Retail Media: The Hidden Profit Engine Powering Your Favorite Store Read More »
B2B marketers think they’re bold. The reality? Not so much. A new survey by growth marketing agency Jam 7 reveals a pretty big disconnect in the B2B world. While nearly all marketers (92%) say their brand stands out from the
92% of B2B Marketers Think They Stand Out. Nearly Half Admit B2B Is Boring Read More »
New SAP Emarsys report reveals the gap between AI-led marketing and real customer expectations As SAP Emarsys CMO Sara Richter gears up to speak at the Consumer Goods Forum Global Summit in Amsterdam, fresh data is bringing a key issue
Consumers Want Personalisation—Not Chatbots Read More »
AI-powered search advertising is on the rise—and fast. What started as a niche experiment is quickly turning into a multi-billion dollar category. In 2025, AI search ads are expected to pull in just over $1 billion. By 2029, that number
AI Search Ads Are Booming—But Not Everyone’s Ready for the Shift Read More »
In the fast-paced world of marketing, many UK marketers are struggling to find the right balance between technology and human creativity. A third (30%) of marketers say their organization is finding it tough to manage this balance, as they face
Marketers struggle to balance AI with human creativity Read More »
