UK marketers are among the worst paid in Europe once the cost of living is taken into account, new research from GEO Agency Reboot Online has found. The analysis looked at more than 120,000 marketing job listings across 18 European […]
UK Marketers Among Europe’s Worst Paid After Living Costs Read More »
In recent months, stories about AI replacing jobs have multiplied. But the shockwave is especially sharp across marketing teams. As agencies and in-house comms departments roll out tools that can ideate, write, personalise, schedule and optimise campaigns, many marketers are
The AI ‘Aftershock’ Hits Marketing: Why Marketers Are Feeling the Pain Read More »
You’ve probably seen her many times without even thinking about it. The AT&T Girl — better known as Lily Adams — became one of the most recognisable faces in modern advertising. Played by actress Milana Vayntrub, she wasn’t just a
The AT&T Girl: Lily Adams, Milana Vayntrub, and the Power of Character Branding Read More »
Mailchimp is one of the best-known names in email marketing automation. What started as a simple newsletter tool has become a full marketing platform that helps businesses connect with audiences across multiple channels. Originally launched in 2001, Mailchimp began as
Mailchimp Review 2025: What Does Mailchimp Do, Pros and Cons Explained Read More »
Introduction to AI Marketing Tools Role of AI Marketing Agency Benefits of AI Powered Marketing Content Marketing Strategy Search Engines and Optimization Landing Pages and Conversion AI Powered Analytics Content Production and Creation Marketing Agency and Partnership
Top AI Content Marketing Tools for UK Agencies to Boost Success Read More »
A new global study from Contentful and Atlantic Insights reveals that the most valuable marketers today combine data-driven insights with creative instincts. What Is Evidence-Based Creativity? The phrase “evidence-based creativity” captures a shift in how marketing works in the AI
Evidence-Based Creativity: The Skill Every Marketer Needs in the Age of AI Read More »
Two-thirds of UK shoppers say they’ve cut down on impulse spending, with many turning towards a more minimalist lifestyle as the cost-of-living crisis continues to bite. New research from digital experience platform Optimizely, based on a survey of 1,000 UK
Brits Cut Back on Impulse Shopping as Minimalism Meets Cost-of-Living Squeeze Read More »
Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks
Seasonality in ecommerce: sell the right things, at the right time Read More »
There’s controversy in the latest issue of Vogue—not about who’s in the photo, but whether the person even exists. A new Guess advert in the August edition of Vogue has caught attention for all the wrong reasons. It features a
New research from Optimizely shows UK marketing teams feel sidelined in decision-making. 75% of marketers report senior leadership makes key decisions without consulting the teams executing campaigns At the same time, 81% of marketers say their leaders expect them to deliver
Senior Leaders Set Strategy—Marketers Miss Out Read More »
