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From large-scale, , every business is vulnerable to the possibility of declining revenue and a shortage of clients.
If your agency is experiencing a difficult time, it’s important that you try and stop the landslide in its tracks; losing clients or employees during a tricky time could be devastating for your business.
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New: Coors Light is looking for the next generation of light beer drinkers and has unveiled a new campaign that speaks to millennials and Gen Z.
The concept is that, in an always on, hyper-connected world, younger generations are actively seeking ways to turn off for a moment, and Coors Light is positioning itself as that moment.
Caitlin Robertshawe
Hendrick's and Reyka Brand Manager at William Grant & Sons writes
Months in the making; we are thrilled to see this Hendrick's Gin campaign finally go live! Please head over to London King's Cross station to experience this truly curious corridor takeover, complete with scented walls oddly infused with rose and cucumber
Despite market saturation, businesses grow, even in 2019. The key is to find the right way to generate more leads for your business.
One such a way is through proper use of social media. Several industries benefit from the use of social media marketing; for example, the salon and spa industry.
However, even with the use of influencers for your social media marketing campaigns, you might not be getting the kind of results you want, because you aren’t using the right influencer.
Instagram is just a social network. That basically means that you must maintain the various networks which you form on this platform.
It can prove a wonderful way of establishing connections with those who follow you, although you should also have a decent plan about how to maintain these relationships.
If not, you'll risk seeing them go away, and you would lose any progress which you have made.
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Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.
The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.
Sex sells - Channel 4 to air sex shop family business doc - Prolific London
If sex sells, why are many marketers shy of using it well? - Campaign Asia-Pacific
Does sex really sell? A look at the neuroscience behind innuendo
WPN Chameleon is today announcing a rebrand of the agency, which is becoming WPNC, with a mission to deliver compelling experiences to audiences across all channels and deliver powerful results for clients.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
