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Six defensive marketing strategies

Six defensive marketing strategies

by on February 27, 2019

Building up a brand and a loyal customer base takes time, but achieving this does not mean that you can ease off on the marketing strategies.

Every business will have competitors, and with new businesses forming all the time, the number of competitors can easily increase.

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Custom product labels for businesses of all shapes and sizes [Exclusive]

Custom product labels for businesses of all shapes and sizes [Exclusive]

by on February 22, 2019

Product labels plays a pivotal role in any product’s marketing and advertisement mix and it is pretty important to a brand’s identity and perceived integrity not to rush or scrimp on them.

That little bit of extra quality on your print finish can make all the difference. The cost implications of opting for premium label printing over a cheaper service are not significant.

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Women for Women :  Female advertising that continues to patronize its audience

Women for Women : Female advertising that continues to patronize its audience

by on February 21, 2019

An ad for the Royal Air Force that takes cliches from ads aimed at women and turns them on their head has won Channel 4's annual [more…]

The different types of promotional mugs

The different types of promotional mugs

by on February 15, 2019

Branded mugs are perfectly designed to ensure clients high expectations are met. Corporations meet customer’s orders when they produce the kind of mug they need.

Promotional mugs create a great niche with the best quality mugs. Everyone has their favourite type of mug, hence its proven that the taste of a cup of coffee you love is in the kind of a mug you love.

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Branded Mugs – A quick guide

Branded Mugs – A quick guide

by on February 11, 2019

Josh writes ...Branded mugs are great for both homeowners and brands. For homeowners, these mugs create a sense of pride and association with a particular brand or organization they admire.

Personally, I have an S.A.S branded mug in my mug collection and it makes me feel great and proud every time someone thinks that I work with the Special Forces unit of the British Army when they see it, even though I do not.

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Marketing publications & your business: Top tips

Marketing publications & your business: Top tips

by on January 31, 2019

Big brands have a following to match – and sometimes it’s a die-hard following.

Many customers and consumers will be drawn to a brand or business that provides fresh, additional content in the form of editorials and publications, in both digital and print form.

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WPN Chameleon announces launch of international offering

WPN Chameleon announces launch of international offering

by on January 30, 2019

Charity DRTV and digital specialist WPN Chameleon (WPNC) is today formally announcing the launch of its International division.

Having tested the concept working with European charities over the past year, the independent agency is now looking to expand its global activities.

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Branded products – 3 clever ways to leverage their power

Branded products – 3 clever ways to leverage their power

by on January 16, 2019

As we are all still welcoming in the new year, it is a great time to begin assessing last year’s marketing campaigns.

While it’s tempting to wait for later in January and its flurry of resolutions and positive mantras to do it, the better time is now.

Take a moment, take stock and think about how you’ll develop your brand in 2019.

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About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

by on January 4, 2019

Adweek | Breaking News in Advertising, Media and Technology

Cheers : Here is your end of the week breaking news courtesy of Adweek. Fresh articles for you to read about YouTube, Mastercard, Salesforce, The Economist and RedThread.

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Top tips for successful marketing in 2019

Top tips for successful marketing in 2019

by on January 4, 2019

A new year has finally arrived, which means that many people are hitting the reset button. They’re ready for the challenges and victories that accompany a new year.

For professionals, a new year also means new trends and meeting new objectives. As competition is continuously increasing in every industry, it’s imperative that you aim to stay a few steps ahead.

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