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If sex sells, why are many marketers shy of using it? – a tweet special

If sex sells, why are many marketers shy of using it? – a tweet special

by on May 14, 2019

  • Sex sells - Channel 4 to air sex shop family business doc - Prolific London

  • If sex sells, why are many marketers shy of using it well? - Campaign Asia-Pacific

  • Does sex really sell? A look at the neuroscience behind innuendo

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Breaking : WPN Chameleon becomes WPNC in a rebrand

Breaking : WPN Chameleon becomes WPNC in a rebrand

by on May 10, 2019

WPN Chameleon is today announcing a rebrand of the agency, which is becoming WPNC, with a mission to deliver compelling experiences to audiences across all channels and deliver powerful results for clients.

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Ads geared toward older consumers tend to be condescending

Ads geared toward older consumers tend to be condescending

by on May 7, 2019

Ads geared toward older consumers tend to be condescending at best, offensive at worst.

Here’s why marketers get seniors wrong. Plus, a look at the brands that are getting it right, from Mercedes to Covergirl.

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An inside track on malicious advertising, or malvertising

An inside track on malicious advertising, or malvertising

by on April 17, 2019

By Neal Thoms, content editor, Fasthosts

Like it or not, advertising is a fact of life on the internet. As the primary source of income for huge publishers and social media platforms, it can be tough to avoid. 

The best ads are engaging, amusing and informative – and even at its very worst, adverting is rarely more than mildly irritating. But what if the omnipresent power of online advertising was harnessed by cybercriminals?

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Award-winning digital marketing agency opens new London premises

Award-winning digital marketing agency opens new London premises

by on April 4, 2019

Bird Marketing are an award-winning digital marketing agency.

They’ve worked tirelessly for the last five years from their Billericay, Essex base and are now seeing the fruits of their labour in the form of a second office opening. This new opening however, takes place in the heart of the capital, London.

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UK: Will former Snapchat users ever return to the app?

UK: Will former Snapchat users ever return to the app?

by on April 4, 2019

Instagram benefits—will cross 20 million users

There is an exodus from Snapchat in the UK. For the first time since its inception, the social network’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast.

Since the redesign of the platform in late 2017, users have been leaving in favor of Instagram and other competitors.

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Why use promotional merchandise for your next marketing campaign?

Why use promotional merchandise for your next marketing campaign?

by on March 26, 2019

Promotional merchandise is one of the great tools used for promoting various products and services. These promotional products contain a branded logo, a slogan in a text, among other details regarding the company’s products that promotes the brand.

But before you consider this strategy of promoting your business, there are some things you need to put into consideration.

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Best tote bags for businesses

Best tote bags for businesses

by on March 12, 2019

Printed tote bags and promotional bags can help market your business in ways you cannot imagine.

But most people are often overwhelmed with which totes will work for their companies well. Check out our list of custom bulk totes that every company should use for their marketing.

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Transgender model fronts Australian lingerie campaign

Transgender model fronts Australian lingerie campaign

by on March 8, 2019

Australian fashion retailer Bonds has launched its latest intimates collection that champions diverse bodies and people who identify as women.

Set to launch across Australia, [more…]

Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

by on March 6, 2019

It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist.

The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest with entries coming in from Denmark, Hong Kong, India, Kazakhstan, Pakistan, Russia, Thailand and the USA amongst others, spanning APAC, EMEA and the Americas.

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