More than half of UK consumers (57%) say they don’t trust brands to use AI responsibly. A staggering 76% also admit they have little confidence in how their personal data is handled — marking a 41% drop in trust since
If you’ve been wondering who the Walmart commercial actor is in that quirky, confident new ad—yes, the one dancing through absurd scenes while The Who blares in the background—meet Walton Goggins. He’s the unexpected star behind Walmart’s “Who Knew?” campaign,
The Walmart Commercial Actor Everyone’s Talking About Read More »
Running a small business is hard enough — but trying to market one with barely any time or budget? That’s the reality for thousands of UK SMEs in 2025. A new report, The SME Marketing Playbook: Smart Strategies for UK
Struggling With Marketing — But This New Guide Could Help Read More »
Picture this: You’re a small-batch candle maker, and your ‘Lavender Dreams’ candle is beautiful, but it’s stuck on page three of Google, even with perfect SEO. Then, on a whim, you ask ChatGPT to rewrite your product description for a
From Blue Links to Chatbots: Search’s Big Shake-Up Read More »
Next time you open your grocery app to reorder coffee, notice which products jump to the top. That sponsored listing? It’s no random placement—it’s part of retail media. What began as a simple tool for online shops has grown into
Retail Media: The Hidden Profit Engine Powering Your Favorite Store Read More »
CMOs and senior marketers across the UK are invited to The CMO Guide to AI in Practice, a hands-on event that cuts through the noise around artificial intelligence and focuses on what’s actually working. Hosted by Future Forum, the session
The CMO Guide to AI in Practice: Leeds Event Helps Marketers Take Real Steps with AI Read More »
The current economic landscape remains uncertain, and the latest British Retail Consortium Retail Sales Monitor indicates that non-food sales decreased by 1.1% year on year. Following the turbulence of the pandemic and the need to quickly shift their models to
Pop-ups: A vital brand activation tool in the ‘experience economy’ Read More »
B2B marketers think they’re bold. The reality? Not so much. A new survey by growth marketing agency Jam 7 reveals a pretty big disconnect in the B2B world. While nearly all marketers (92%) say their brand stands out from the
92% of B2B Marketers Think They Stand Out. Nearly Half Admit B2B Is Boring Read More »
Oasis have reunited—at least for now—in a bold new Adidas Originals advert that merges nostalgia, music, and fashion into one three-minute cultural statement. Titled Original Forever, the campaign celebrates a 30-year connection between the Gallagher brothers and the iconic three-stripe
New Oasis Advert: Nostalgia Meets Street Style in ‘Original Forever’ Read More »
The Truth About Flo From Progressive Everybody Knows Flo From Progressive. Who Is Stephanie Courtney? Flo from Progressive (@ItsFlo) / X Flo from Progressive’s posts
