The Truth About Flo From Progressive

Stephanie Courtney, born February 8, 1970, is an American actress and comedian who plays Flo from Progressive Insurance commercials.
She is a company member of the Groundlings Theatre in Los Angeles and performs in sketch and improv shows, including “Those Courtney Girls” with her sister Jennifer.
As the face of Progressive, Stephanie Courtney is a household name. Flo is the brand’s emotional anchor, like a ‘mother’ figure in Harry Harlow’s experiment.
Progressive has spent over $2 billion in 2022 to continue to build brand awareness.
Stephanie Courtney as Flo is a fan favourite; people love her weird and quirky character in the commercials.

Everybody Knows Flo From Progressive. Who Is Stephanie Courtney?

Stephanie Courtney has been playing Flo for over 15 years. She’s an iconic advertising figure and part of the Progressive brand.
Her look, the polo shirt, white apron and retro hairdo have been designed to be memorable and engaging, to make insurance more talkable.
As an actress, she’s worked on TV episodes and print ads, and has been the voice of several characters in animated shows.
She’s been part of the Mr. Show Tour, “Hooray for America,” and has done stand-up at the Aspen Comedy Festival twice.
Stephanie Courtney’s work as Flo has made Progressive a household name; their ads are some of the most recognisable in the industry.
In 2022, Progressive spent a lot of money on advertising; over $2 billion was spent on ads to promote the brand and products.
Using fictional characters like Flo has been a big part of their success; Flo builds positive associations with the brand.
Stephanie Courtney’s Flo is part of the company’s advertising strategy. Flo is used in many ads and commercials.* Flo has been a big part of Progressive’s success, making insurance more talkable.
As a result of their advertising, Progressive is one of the top insurance providers in the US and Canada with a strong brand and loyal customer base.

Flo is the insurance hype-woman for Progressive, using social media to connect with fans and promote the brand.
She joined X (formerly Twitter) in February 2011 and has since become a popular figure on the platform with over 62.7K followers.
Her posts often include hashtags like #GobbleGobble and #DressLikeFlo, which help to increase Progressive brand visibility and promote products.
She shares fun content about seasonal events and holidays, such as Halloween and Thanksgiving. Sometimes she even gives a shoutout to Mara, another fun personality who pops up around fall festivities, making her posts even more relatable and festive.
By using social media to connect with fans, Flo has built a strong and loyal community of customers who are passionate about the Progressive brand.

Flo’s posts are fun and engaging; she often shares lighthearted content about seasonal events and holidays.
She tells fans to go to the Progressive costume shop to dress like her for Halloween, which helps to promote the brand and products.
Flo’s use of hashtags like #GobbleGobble and #DressLikeFlo helps to increase Progressive brand visibility and promote products.
She shares content about fall classics and Halloween costumes inspired by Flo, which helps to build a strong and loyal community of customers.
By using social media to connect with fans, Flo has made Progressive a household name; their ads and commercials are some of the most recognisable in the industry.