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What Is the 3-3-3 Rule in Marketing?
Why the Rule of 3 Might Be the Most Powerful Marketing Tool You’re Not Using When your marketing feels chaotic—too many messages, too many channels, not enough traction—it’s usually a sign that you’re trying to do too much with too
Consumers Want Personalisation—Not Chatbots
New SAP Emarsys report reveals the gap between AI-led marketing and real customer expectations As SAP Emarsys CMO Sara Richter gears up to speak at the Consumer Goods Forum Global Summit in Amsterdam, fresh data is bringing a key issue
AI Search Ads Are Booming—But Not Everyone’s Ready for the Shift
AI-powered search advertising is on the rise—and fast. What started as a niche experiment is quickly turning into a multi-billion dollar category. In 2025, AI search ads are expected to pull in just over $1 billion. By 2029, that number
AI Search Ads Are Booming—But Not Everyone’s Ready for the Shift Read More »
From browsers to buyers: How understanding intent drives conversions
When we’re searching online for a new product or service, we usually know if we’re just casually browsing, are ready to click ‘buy’ – or somewhere in between. This is what’s known as ‘customer intent’, and marketers can pick up
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The Gen Z Obsession Could Be Costing Brands More Than They Realize
Many brands are now putting a lot of effort into targeting Gen Z, using new product launches, viral marketing campaigns, and trendy experiences to catch their attention. A recent example is the relaunch of Knorr’s Aromat Seasoning, with bold new
The Gen Z Obsession Could Be Costing Brands More Than They Realize Read More »
Marketers struggle to balance AI with human creativity
In the fast-paced world of marketing, many UK marketers are struggling to find the right balance between technology and human creativity. A third (30%) of marketers say their organization is finding it tough to manage this balance, as they face
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Opal Gets a Major Overhaul: A Game Changer for Marketers
Optimizely has just released a big update to Opal and it’s going to change how marketing and digital teams work. This isn’t just a skin deep change; it’s a full overhaul to make your marketing more efficient and effective. New
Opal Gets a Major Overhaul: A Game Changer for Marketers Read More »
“Digital PR” Searches Just Hit a Record High — Here’s Why Everyone’s Suddenly Talking About It
Something big is happening in the world of marketing — and it’s not another TikTok trend. According to fresh data from Google Keyword Planner, searches in the UK for “digital PR” and related terms like “digital PR agency” and “digital
No Name, No Problem: Brits Drop Brand Loyalty for Cheaper Alternatives, New Research Finds
I was chatting with my neighbour outside a local supermarket recently, and she mentioned she rarely bothers with name-brand products anymore. Turns out she’s not alone. According to fresh research from SAP Emarsys, 57% of British shoppers admit they don’t