Optimizely has just released a big update to Opal and it’s going to change how marketing and digital teams work. This isn’t just a skin deep change; it’s a full overhaul to make your marketing more efficient and effective.
New Intuitive Interface
First off, the Opal interface has been completely redesigned. It’s now more intuitive so you can navigate and use the features with ease. The persistent chat across all Optimizely products means you have a marketing assistant by your side at all times.
Specialized AI Agents
Opal now has specialized AI agents for specific marketing tasks. Whether you need to analyze a webpage, create a presentation deck or do keyword research, these agents have got you covered. You can even combine multiple agents into workflows to execute complex multi-step campaigns.
Contextual Intelligence
What sets Opal apart is its ability to use all the context. It combines all the data from your organization’s unique corporate knowledge including existing assets, campaign performance and experimentation results. So the AI doesn’t just do tasks, it understands your brand, your data and your goals and delivers outputs that align to your organizational objectives.
Workflow Automation
Admins can now orchestrate multiple specialized agents to work together, either sequentially or in parallel to deliver coordinated outcomes fast. This level of automation means you can execute complex marketing strategies without human intervention.
Real World Impact
Optimizely is seeing significant productivity gains from the new Opal platform. For example, 1,500 Opal Chat sessions per month, 1,200 experiment summaries and 190 articles generated, 1,500 test ideas and 170 variations created. The platform has also generated over 1,000 experiment ideas and 100 variations.
These changes make Opal a must have for marketers looking to use AI for productivity and strategy.