CMOs and senior marketers across the UK are invited to The CMO Guide to AI in Practice, a hands-on event that cuts through the noise around artificial intelligence and focuses on what’s actually working. Hosted by Future Forum, the session runs on Wednesday 9th July, from 2:00 PM to 5:00 PM, at The Terrace, 3 Wellington Place, Leeds.
If you’re leading a marketing team and want to move beyond basic tools like ChatGPT, this is your chance to learn from people already using AI in their daily workflows.
A Practical Look at AI in Marketing
Future Forum was set up to give marketing leaders a place to learn from one another — not just sit through sales pitches. This event focuses on the reality of using AI inside brand and agency teams, from content workflows to search visibility and team adoption.
You’ll hear how experienced marketers are using AI to save time, get better results, and stay consistent with their brand tone — without losing control or creativity.
For teams exploring how AI fits into brand refreshes, campaign planning, or content automation, the event offers direct insight from people already making it work.
Speaker Line-Up and Topics
The afternoon kicks off with Charlie Hartley (Brand Strategist at Show + Tell) and Daniel Swepson (Marketing Director at Next Chapter), presenting “The Blueprint for AI-Driven Marketing.” They’ll walk through real campaigns, tools, and strategies — including what didn’t work.
They’re followed by Oliver Sissons, Search Director at Reboot Online, who’ll present “How to Get Found in AI Search.” He’ll explain how search is evolving, and what marketers need to know now that AI-generated results are reshaping visibility online.
Sessions will cover:
- How to keep your brand voice while scaling content with AI
- Which automation tools actually deliver results
- What to do when team members have concerns about AI use
- Lessons from brands already using AI across marketing and sales
After the talks, attendees can stick around for an informal networking session over food and drinks on the venue’s rooftop.
Why Future Forum Exists
Jess Gupta of Show + Tell co-founded Future Forum to help marketers avoid the isolation that often comes with senior roles.
“A lot of CMOs and Heads of Marketing don’t have peers inside their own companies to bounce ideas off. These sessions are about stepping away from your desk, getting perspective, and having conversations that are grounded in real experience.”
The July session focuses on helping marketers move from testing tools to embedding them in long-term plans — and doing it with confidence.
Who It’s For
This event is best suited for:
- CMOs and brand-side marketing directors
- Heads of marketing and senior strategists
- In-house brand leaders looking for proven ways to apply AI
- Anyone trying to bridge the gap between theory and daily marketing tasks
If your team’s already experimenting with tools or you’re under pressure to find efficiencies, the sessions will offer practical direction.
Event Details
Location: The Terrace, 3 Wellington Place, Leeds, LS1 4AP
Date: Wednesday 9th July
Time: 2:00 PM – 5:00 PM
Networking & BBQ: After the talks
Tickets and Full Info: future-forum.uk
Looking for more guidance on marketing and AI? Explore our breakdown of AI in B2B marketing or see how real-time personalisation is changing ecommerce in the UK.