TheMarketingblog

Blunders

FMCG Perception Blunders / “The price point on the Morrisons ad read £1 – the Asda version read £2”

This is an interesting positioning story about Asda, Morrisons and Ben & Jerry Ice Cream. It all started with two left hand page ads in Thursday’s Daily Mail.  They were both the same size and for Ben & Jerry products. The

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Blunders : 3 daft PR stunts that went embarrassingly wrong including ‘Steal my identity!’

Even the largest and most high profile companies suffer from PR disasters when stunts go wrong. Bill Gates accidentally released thousands of live mosquitoes into a crowd of celebrities who had paid $2000 each to be there, Sony included a

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