While a ‘pull’ focused multi-channel model is quickly replacing the ‘one size fits all’ approach, the underlying mission for brand managers is changing.
“A deep understanding of your target audience” / Hotcow Read More »
Aggressive marketing aimed at the young was one underlying cause of last summer’s lawlessness, David Cameron will be told
Aggressive youth-targeted brand adverts could be curbed Read More »
Harrods, in partnership with Crystal Display Systems Limited, has announced what Crystal Displays said may be “the first major window display using the Samsung transparent displays in the U.K. (and maybe Europe).
Habits are very strange and powerful things. They drive our everyday routines and teach us, often subconsciously how to feel and react to the things that happen around us all day long.
We Are a Collection of Our Habits + other articles from Duct Tape Marketing Read More »
Zipcar has announced the appointment of Andrew Barclay as marketing director, and appoints PR agency Weber Shandwick and media agency Universal McCann to help with UK marketing.
Andrew Barclay is the new marketing director at Zipcar Read More »
BATTLE FOR UK TELEVISION INDUSTRY REVENUE SET TO INTENSIFY
New research : Revenues from online video services to quadruple by 2020 / Red Bee Media Read More »
It is closing in to exactly 100 years since the Titanic, the so named “unsinkable” ship hit an iceberg and sank in the middle of the Atlantic Ocean.
100 years since the Titanic, the so named “unsinkable” ship hit an iceberg Read More »
Internet World, Europe’s largest event for digital business, will take place in London in just 5 weeks’ time.
Network with like-minded professionals at the 20th Internet World Read More »
Internet World 2012 Internet World is officially Europe’s largest and longest-running event for digital marketing and online business.
Join 11,000 visitors and 300 solution providers at Internet World on 24 / 26 April Read More »
