Film
Ghostbusters trailer criticized for racial stereotyping after white leads play brilliant scientists while black character is NYC Subway worker
- First trailer has been released for the new all female Ghostbusters film
- It stars Kristen Wiig, Melissa McCarthy, Kate McKinnon and Leslie Jones
- But film was criticized after three white actresses all played scientists
- While Jones plays street smart NYC Subway worker - Patty Tolan
- Some have called out the movie saying it relies on racist stereotypes
- But Jones hit back on Twitter saying: 'Omg it's not science actually. 'It's a movie, shut up and go watch'
The company which successfully predicted the Best Picture Oscar winner in 2013, 2014 and 2015 – by analysing the web surfing habits of people with similar demographics to Oscar voters – today released its prediction ahead of Sunday’s 88th Academy Awards.
Digital advertising specialist Exponential predicts The Big Short will win the Best Picture Oscar, narrowly beating Spotlight. The Revenant and Room are the next most likely.
- 16% drop in US TV viewers last year, a six year low for the awards
- Brits unlikely to stay up late to watch the Oscars, short form videos will capture their attention
- Capturing the ‘second screeners’ on social media (70% of UK adults) now critical
Daniel Craig has reportedly stepped down as James Bond, as a new US television series has meant he will be too busy to reprise the role.
According to The Sun, the 47-year-old will star in Purity, which will run for several series of 20 episodes apiece after playing the secret agent for a decade.
Turkish Airlines have announced its partnership with Warner Bros. Pictures on the highly anticipated action adventure film, Batman v Superman: Dawn of Justice. The film features a pivotal scene aboard a 777 Turkish Airlines plane where Batman and Superman will face off for the first time ever on the big screen.
The film comes to cinemas worldwide on March 25, 2016.
The Conjuring 2: The Enfield Poltergeist
In this sequel directed by James Wan and written by sibling screenwriters Chad and Carey Hayes, comes the next true story from the case files of Lorraine (Vera Farmiga) and Ed Warren (Patrick Wilson).
They travel to north London to investigate one of the U.K.'s most terrifying paranormal occurrences. This time the Warrens help a single mother raising four children alone in a house that is plagued by malicious spirits.
Sky PLC (“Sky”) today announces that it has invested $10 million in DataXu, a leading provider of programmatic marketing analytics, data management and media activation software. The investment is the latest example of Sky taking equity shares in innovative companies, bringing new ideas, insight and services into Sky’s business.
Based in Boston, Massachusetts, DataXu partners with advertisers and media agencies to help them engage more efficiently and effectively with consumers across all of their devices. DataXu’s expertise in programmatic marketing - the automated, data-driven planning and trading of advertising across multiple media devices and formats - benefits Sky as both an advertiser and investor. [more…]
The holidays may be coming to a close, but Swiftmas is still happening in full force https://t.co/KLIpSqUFoZ pic.twitter.com/H9u9cHq1TS
— Will Corry (@slievemore) January 1, 2016
Ahead of CES, where smart homes are likely to be a big topic, intelligence firm Strategy Analytics undertook a major research project across Europe/US into smart home take-up and behaviour including the most popular types of smart technology.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.