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Film

This Heineken Skyfall video has got everything – gaming, transmedia, entertainment

‘Crack the Case’.  Here is an amazing tie-up between Heineken and the new James Bond movie Skyfall. Watch the video It’s got everything: Daniel Craig, the cool guy from the recent Heineken work, gaming, transmedia, entertainment, Facebook integration. It’s also hard […]

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WBCP Partners with World Class Licensees for The Hobbit

Warner Bros. Consumer Products EMEA highlights several of its global partners providing support for its exciting licensing and merchandising programme for the upcoming The Hobbit Trilogy.  From Academy Award®-winning filmmaker Peter Jackson, The Hobbit: An Unexpected Journey, and the two remaining films

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‘Shopitize Offers – The Razors’ video is fun, personal and professional

Watch the Three Shopitize Video Showcase. We at theMarketingblog recently had the pleasure of meeting up with the team at Shopitize. You will be certainly be hearing a lot more about this new couponing operation but we thought a quick

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The cast of Mad Men sing along to Never Gonna Give You Up ( Supercut ‘rickroll’ video)

In this supercut ‘rickroll’ video, the cast of Mad Men sing along to Rick Astley’s song, Never Gonna Give You Up. The video was made for Richard Sandling’s Perfect Movie, a monthly stand up comedy show about films at London’s

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How film content is consumed and shared on youth websites

Dark Knight Rises (44%), Prometheus (18%) and Avengers Assemble (16%) had the most film-related page views on youth-focused websites Film news (29%), reviews (26%) are most popular types of film content viewed online. Trailers and clips each account for just 10%

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