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TV

Video : What is content marketing? ContentPlus ask ad:tech attendees

Watch the video. ContentPlus write ..  Content marketing is the latest buzzword. Large and small businesses alike are seeing how quality content can attract, engage, grow and convert consumers, and turn them into loyal, repeat customers.

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‘Unstores’ / How mobile is changing retail to create a new type of store / Mark Brill

The rapid uptake of smartphones has had a significant impact in retail. Many stores are seeking ways to combat ‘show-rooming’, where consumers browse in-store and then buy elsewhere on their mobile. Some, such as Best Buy are simply matching online

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Gold takes to the road with ‘Keeping Britain Cheery’ campaign

Gold, part of UKTV’s network of award-winning channels, is launching its biggest experiential campaign for 2012 with a three month roadshow that rolls out today through INITIALS Marketing. The ‘Keeping Britain Cheery’ push targets 35+ ABC1 viewers in the UK

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Video – Best just enjoy it – with a real live alligator / Jeremiah Weed Brew

Watch the video London ad agency Johnny Fearless used an actual alligator in this new ad for Jeremiah Weed Brew, in which the beast plays an ordinary household pet—the kind of arrangement, much like the beverage itself, that’s just inexplicable.

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