SEO expert Luca Tagliaferro says the AI tool is showing signs of using the same signals as Google search, and that has big implications for online visibility. ChatGPT is no longer just a tool for quick answers — it’s quietly […]
ChatGPT Is Starting to Rank Like Google – Why Businesses Should Pay Attention Read More »
Two-thirds of UK shoppers say they’ve cut down on impulse spending, with many turning towards a more minimalist lifestyle as the cost-of-living crisis continues to bite. New research from digital experience platform Optimizely, based on a survey of 1,000 UK
Brits Cut Back on Impulse Shopping as Minimalism Meets Cost-of-Living Squeeze Read More »
Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks
Seasonality in ecommerce: sell the right things, at the right time Read More »
New research from Optimizely shows UK marketing teams feel sidelined in decision-making. 75% of marketers report senior leadership makes key decisions without consulting the teams executing campaigns At the same time, 81% of marketers say their leaders expect them to deliver
Senior Leaders Set Strategy—Marketers Miss Out Read More »
More than half of UK consumers (57%) say they don’t trust brands to use AI responsibly. A staggering 76% also admit they have little confidence in how their personal data is handled — marking a 41% drop in trust since
UK Shoppers Lose Trust in AI-Driven Marketing Read More »
Picture this: You’re a small-batch candle maker, and your ‘Lavender Dreams’ candle is beautiful, but it’s stuck on page three of Google, even with perfect SEO. Then, on a whim, you ask ChatGPT to rewrite your product description for a
From Blue Links to Chatbots: Search’s Big Shake-Up Read More »
Oasis have reunited—at least for now—in a bold new Adidas Originals advert that merges nostalgia, music, and fashion into one three-minute cultural statement. Titled Original Forever, the campaign celebrates a 30-year connection between the Gallagher brothers and the iconic three-stripe
New Oasis Advert: Nostalgia Meets Street Style in ‘Original Forever’ Read More »
AI-powered search advertising is on the rise—and fast. What started as a niche experiment is quickly turning into a multi-billion dollar category. In 2025, AI search ads are expected to pull in just over $1 billion. By 2029, that number
AI Search Ads Are Booming—But Not Everyone’s Ready for the Shift Read More »
Many brands are now putting a lot of effort into targeting Gen Z, using new product launches, viral marketing campaigns, and trendy experiences to catch their attention. A recent example is the relaunch of Knorr’s Aromat Seasoning, with bold new
The Gen Z Obsession Could Be Costing Brands More Than They Realize Read More »
In the fast-paced world of marketing, many UK marketers are struggling to find the right balance between technology and human creativity. A third (30%) of marketers say their organization is finding it tough to manage this balance, as they face
Marketers struggle to balance AI with human creativity Read More »
