SEO expert Luca Tagliaferro says the AI tool is showing signs of using the same signals as Google search, and that has big implications for online visibility. ChatGPT is no longer just a tool for quick answers — it’s quietly […]
ChatGPT Is Starting to Rank Like Google – Why Businesses Should Pay Attention Read More »
Two-thirds of UK shoppers say they’ve cut down on impulse spending, with many turning towards a more minimalist lifestyle as the cost-of-living crisis continues to bite. New research from digital experience platform Optimizely, based on a survey of 1,000 UK
Brits Cut Back on Impulse Shopping as Minimalism Meets Cost-of-Living Squeeze Read More »
Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks
Seasonality in ecommerce: sell the right things, at the right time Read More »
More than half of UK consumers (57%) say they don’t trust brands to use AI responsibly. A staggering 76% also admit they have little confidence in how their personal data is handled — marking a 41% drop in trust since
UK Shoppers Lose Trust in AI-Driven Marketing Read More »
UK marketing departments are rethinking the way they operate. Over half (53%) have introduced “Tiger Teams” — compact, cross-functional squads assembled to crack tough challenges quickly and decisively. This marks a clear shift from traditional structures, driven by mounting pressure
Why UK Marketers Are Embracing “Tiger Teams” to Move Faster and Get More Done Read More »
Next time you open your grocery app to reorder coffee, notice which products jump to the top. That sponsored listing? It’s no random placement—it’s part of retail media. What began as a simple tool for online shops has grown into
Retail Media: The Hidden Profit Engine Powering Your Favorite Store Read More »
Looking for a Salesfire alternative that fits your store’s needs and budget? Whether you’re focused on e-commerce personalization, pop-up campaigns, or conversion rate optimization (CRO), this guide compares the top-performing tools for 2025. Learn what each platform does best and
Top Salesfire Alternatives for E-Commerce Personalization & CRO (2025 Guide) Read More »
The Truth About Flo From Progressive Everybody Knows Flo From Progressive. Who Is Stephanie Courtney? Flo from Progressive (@ItsFlo) / X Flo from Progressive’s posts
Who Is Flo from Progressive ? Read More »
Why the Rule of 3 Might Be the Most Powerful Marketing Tool You’re Not Using When your marketing feels chaotic—too many messages, too many channels, not enough traction—it’s usually a sign that you’re trying to do too much with too
What Is the 3-3-3 Rule in Marketing? Read More »
AI-powered search advertising is on the rise—and fast. What started as a niche experiment is quickly turning into a multi-billion dollar category. In 2025, AI search ads are expected to pull in just over $1 billion. By 2029, that number
AI Search Ads Are Booming—But Not Everyone’s Ready for the Shift Read More »
