The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online. The kitemarks have been awarded by the
First brand safety kitemarks issued in UK to reduce online ad misplacement Read More »
Morrisons is slashing the price of 1,200 everyday food essentials by up to 60 per cent, triggering a bloody price war that will force rivals to follow suit. The move by Britain’s fourth biggest supermarket is part of a £1billion
Morrisons : The price of 1,200 everyday food essentials slashed in price war Read More »
From searchenginewatch.com If you run a smaller website, it can be frustrating to know your site has better content, but you aren’t getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat
Google’s Matt Cutts: Small sites can beat large sites in search results Read More »
What’s next for attribution? Industry leaders discuss latest innovations. Brands and publishers debate changes in attribution at annual industry event Over 400 leading and emerging brands attended Rakuten Marketing’s annual Symposium conference to debate hot industry topics and share insights
Events : Exponential Interactive @exponentialinc is to be the headline sponsor of the Internet Advertising Bureau UK’s flagship annual event, IAB Engage.This year’s event marks the tenth anniversary of Engage, which launched in 2005 with a stellar cast of speakers
Exponential to be headline sponsor of IAB Engage 10th anniversary Read More »
Make your prospects stop…read… think… behave… differently From app.flashissue.com This is the latest issue of theMarketingblog newsletter. Call Will Corry 01784 434 412 if you want your success story loaded into the next issue.
Robin Christopherson, Head of Digital Inclusion, AbilityNet writes … It is widely accepted that technology has the power to transform lives, which for the biggest minority group in the world – those with disabilities – means a potential transformation that
From www.howtoacademy.com Nudge – New lessons from Behavioural Economics 11.06.2014: Daytime Event, 10am-12pm, Buy tickets etc. @howtoacademy Self-described “Behavioural Economics impresario” Rory Sutherland is the Vice Chairman of Ogilvy & Mather and a passionate advocate of new, improved thinking
UK advertising spend is predicted to continue its upward curve and top £20 billion for the first time in 2015, according to annual figures released by the Advertising Association and Warc London, 28th April 2014: New UK advertising forecasts are
