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Events : “The next revolution will be not so much technological as psychological” : Rory Sutherland, Ogilvy & Mather

by on April 29, 2014 in Advertising, Business, Events, Events & Awards, Lead Article, Nuggets

Daytime Event, 10am-12pm,  Buy tickets etc. @howtoacademy


Self-described “Behavioural Economics impresario” Rory Sutherland is the Vice Chairman of Ogilvy & Mather and a passionate advocate of new, improved thinking in economics and the social sciences.

In this seminar, he explains why government and business has shamefully neglected human psychology in its decision-making and why he believes the next revolution will be not so much technological as psychological.

Rory Sutherland

Rory Sutherland

Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a Graduate Trainee in 1988. After 18 months spent as the world’s worst account handler (as a desperate remedial measure he was once booked onto a time management course, but got the date wrong) Rory became a copywriter in June 1990.

He has worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman on the Ogilvy Group in the UK in recognition of his improved timekeeping. You can visit his blog at

Rory is married with twin daughters of 12 (Hetty and Millie) and lives in the former home of Napoleon III in Brasted in Kent. Unfortunately in the attic.

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