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The Ultimate Guide to a Content Marketing Strategy That Actually Works

Let’s Talk About Why Content Matters Here’s the truth: people don’t want to be sold to—they want to connect, learn, and be inspired. That’s exactly why content marketing works so well. It’s not about throwing sales pitches at your audience. […]

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Two-Thirds of UK Shoppers Are No Longer Loyal to Consumer Product Brands – Can AI Change That?

Why brands must forge real connections to survive in an era of convenience and choice More than two-thirds (69%) of UK shoppers no longer feel loyal to consumer product (CP) brands, including those in food, drinks, and health products. That’s

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From Clicks to Customer Value: 5 Steps to Measuring the Real Value of Marketing Campaigns

We are in an era where every penny counts. Departments across businesses are feeling the pinch as budgets tighten – and marketing is too often first on the chopping block. Preceding the pandemic, average marketing spend was around 11% of

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Marketing and sales strategy for freight forwarding

Freight forwarding companies are competing against each other, shipping companies that offer a higher tier of service for premium customers, and the fact that their customers can try to do things themselves. Let’s learn more about freight forwarding before discussing

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