APA (The Association of Publishing Agencies) has rebranded to become the Content Marketing Association (CMA) in order to better reflect the work of its members and highlight the importance of content in today’s marketing strategies.
Pinterest : The very best of the stories from theMarketingblog so far in June 2012 : Will Corry 01784 434 412 Question : Want your success story featured here? If that is the case – you should seriously consider the
Nokia has announced 10,000 more job cuts and several high-profile executive departures – fuelled by disappointing expectations for the current quarter – as well as the sale of its “luxury mobile phone unit” Vertu to private equity firm EQT VI.
Nokia has announced 10,000 more job cuts and several high-profile executive departures Read More »
This is a viral video campaign for Philips Male Grooming Products created by WDMP which sees Kelly Brooks shaving a guy in a barbershop with a Philips body grooming shaver – but not perhaps in a way you would expect!
Optomen Television called me to tell me about an exciting new food series for ITV1 called Food Glorious Food. They said … This is a search for Britain’s best loved recipe, and it’s a competition that anyone can enter, as an individual
Want to see your recipe on the shelves of M&S and win £20,000? Read More »
I really enjoyed this blog by Andy Maslen of Sunfish. He writes … Last month I was delivering a training course in London. I stayed at the Hilton in Docklands. Because I stay in town at least once a month
How to make spending money look like a privilege / Andy Maslen of Sunfish Read More »
The use of ‘Big Data’ is the latest, and possibly most powerful, tool in a marketer’s arsenal. More than 2.5 trillion pieces of data are created worldwide each day – but how can it be used effectively, and creatively, to influence
BIG DATA – Boost creativity by crunching the numbers Read More »
The Global Daily Deal Association (GDDA), the first trade organisation for the daily deal sector, has delivered the industry’s first global Code of Conduct. We see GDDA membership as a way to show consumers our dependability as a daily deal
Global Daily Deal Association delivers first industry Code of Conduct Read More »
Most companies and their brands are now waist deep in social media engagement. But mistakes, both well-intentioned and not so much, are being made. Since avoiding mistakes is a lot easier than correcting them, here’s 10 sure-fire social media slip-ups to
10 social media mistakes you don’t have to make / Sendible Read More »
