This is a viral video campaign for Philips Male Grooming Products created by WDMP which sees Kelly Brooks shaving a guy in a barbershop with a Philips body grooming shaver – but not perhaps in a way you would expect! It was created to create interest around a Philips Bodygroom Barbershop event which is taking place in London’s Covent Garden tomorrow Friday.
It’s been seeded on YouTube and across other sites that the young male target audience are likely to frequent.
The video drives visitors to Facebook where they get the chance to enter a competition with the prize being to be shaved by Kelly herself.
The Male Grooming pages of the Philips website were also created by WDMP.