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Metrics

Will 2013 see the end of paper couponing fraud? / Comment from Shopitize

The launch of Shopitize’s mobile couponing service this month enables brands to save £150 million in paper couponing fraud each year. Dr Alexey Andriyanenko, joint managing director and co-founder of Shopitize, says mobile couponing has the capacity to be virtually

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Research News / Ci Research will now be known as Mustard (www.mustard-research.com)

Ci Research – the full service market research agency – has completed a major overhaul of its brand identity and unveiled a new corporate image. It will now be known as Mustard (www.mustard-research.com), as it looks to build on over

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Start beer shopping and ‘Tweet Your Receipt’ for cash prizes of £250 / Budweiser Budvar

‘Tweet Your Receipt’, a new form of engaging with the consumer, is being pioneered from now until the end of December in the drinks off-trade by Budweiser Budvar. During this period, purchasers of the Budvar Original 330ml four packs can

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Video : What is content marketing? ContentPlus ask ad:tech attendees

Watch the video. ContentPlus write ..  Content marketing is the latest buzzword. Large and small businesses alike are seeing how quality content can attract, engage, grow and convert consumers, and turn them into loyal, repeat customers.

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Shopitize : Cashback on your grocery shopping this weekend / Today’s top 3 offers are Kellogg’s Crunchy Nut, Coca Cola, and Mars Celebrations

Shopitize report back  ..  Thanks for all of you who tried out our app today. For those of you who are doing the weekly grocery shopping this weekend, don’t forget to browse our offers first to get cashback on some

Shopitize : Cashback on your grocery shopping this weekend / Today’s top 3 offers are Kellogg’s Crunchy Nut, Coca Cola, and Mars Celebrations Read More »

Aprimo Research : “The showrooming trend is just getting started, and it’s ready to explode”

“Showrooming” by Consumers Using Mobile Devices is Transforming Retail Shopping. New Survey Data from Aprimo Urges Greater Focus on Customer-driven Brand Experience. To obtain a free Executive Summary of the findings, please visit Aprimo’s Retail website.

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‘Unstores’ / How mobile is changing retail to create a new type of store / Mark Brill

The rapid uptake of smartphones has had a significant impact in retail. Many stores are seeking ways to combat ‘show-rooming’, where consumers browse in-store and then buy elsewhere on their mobile. Some, such as Best Buy are simply matching online

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