Do you use the CPA model for e-marketing metrics? / Check Digital Oyster at Stand 370 -ad:tech London 21:22 October 2014
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Tech
OBA / The Exchange Lab receive the EDAA Trust Seal from certification provider ABC
The Exchange Lab today has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). Earning the Trust Seal is the important last step
OBA / The Exchange Lab receive the EDAA Trust Seal from certification provider ABC Read More »
Events : E-goi will be at ad:tech London (Stand 224) next Tuesday and Wednesday 21:22 October 2014
E-goi will be at ad:tech London (Stand 224) next Tues and Wed 21:22 Oct 2014 https://t.co/cvZpSxEnHQ … pic.twitter.com/XmRMWJ5WIT — Will Corry (@slievemore) October 16, 2014
Movers and Groovers : ad2one has announced two new senior commercial appointments, Nick Jerzembeck as Commercial Director and Neil Higgins as Sales Director
London, October 14 2014 – ad2one has announced two new senior commercial appointments, Nick Jerzembeck as Commercial Director and Neil Higgins as Sales Director, on the back of the launch of its Premium Marketplace.
Global content marketing in a multicultural world / ad:tech London next Tuesday 21st October
The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014. Developing a Global Marketing Strategy for a Multi-device, Multicultural. World. Eric Ingrand, VP Content Marketing, @EnVeritasGroup http://ad-techlondon.co.uk/
Netbiscuits / Get much smarter about how customer behaviour on mobile influences revenue and engagement
Daniel Weisbeck and Netbiscuits Boosts Mobile Analytics Platform with Smart Dashboards http://t.co/CtW6UQMFSP … pic.twitter.com/TpIKn9cyyW — Will Corry (@slievemore) October 15, 2014
Turning UGC hashtag campaign into commerce – by Dan Kimball, CMO at Thismoment / ad:tech London
TURNING UGC HASHTAG CAMPAIGN INTO COMMERCE Is user-generated content (UGC) just a trend? Are marketers piling on the UGC hashtag bandwagon because it has the “cool factor”? And if so, does that mean that at some point the next shiny
Conversion Conference London : Marketing needs to be more agile. But is that just a euphemism for “work faster?
Agile Marketing – The Why and the How 9,30am Thursday 30th October 2014 Everyone’s talking about how marketing needs to be more agile. But is that just a euphemism for “work faster?” It doesn’t have to be. Agile marketing is
Yahoo, AOL and DoubleClick join Microsoft in being issued brand safety seals to reduce online ad misplacement
Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK. Recipients* of the seal have had their
AdverGames / Win an iPhone 6 on the Branded Mini-Games stand (462) at ad:tech London October 21-22
Branded Mini-Games Takes HTML5 AdverGames to the next level at ad:tech London Branded Mini-Games today confirmed its attendance at ad:tech London, where it will be demonstrating its easy to set up, build once – run anywhere HTML 5 advergames. During the