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OBA / The Exchange Lab receive the EDAA Trust Seal from certification provider ABC

by on October 17, 2014 in Apps, Apps & Software, Digital Marketing, Ecommerce, Email Marketing, Events & Awards, FaceBook, Gadgets, Google, iPhone, Lead Article, LinkedIn, Metrics, Mobile Marketing, Mobile/Tablet, Nuggets, Online Advertising, Online Video, Pinterest, PR, QR Codes, Retail, Retail News, Search Marketing, Social Media, Tech, Twitter

The Exchange Lab today has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme.

The Trust Seal demonstrates compliance and inspires trust in the market.

The Exchange Lab, provides clients with a holistic view of the global programmatic marketplace. Proteus it’s trading platform, has a unique API integration with the world’s leading demand side platforms (DSP’s), including; MediaMath, Turn, AppNexus, The Trade Desk, TubeMogul, AdLearn Open Platform (AOP), Adbrain, Yahoo Ad Exchange, DoubleClick Ad Exchange and DoubleClick Bid Manager. Through Proteus clients have access to 85 exchanges and supply side platforms (SSPs) globally.

Custom API integrations allow Proteus to monitor the market in real-time – as market prices move and audiences become exhausted, spend is moved between platforms to give clients the best possible return on investment.

Chris Dobson, Chris Dobson, Executive Chairman at @exchangelab comments:

“We are delighted to receive the EDAA Trust Seal as a result of the ABC audit.  At The Exchange Lab we pride ourselves on our industry standing as leaders in transparency, building on our number one ranking in the iMIS survey where marketers ranked us highest for transparency. We will continue to uphold the highest standards in online advertising and provide a brand safe environment for our clients.”

Jan Pitt, Executive Director of Client Services at ABC comments:

“We are delighted to issue the EDAA Trust Seal to The Exchange Lab having provided them with a robust and independent certification service. Through this certification, The Exchange Lab have demonstrated both their expertise and commitment to working to industry agreed standards. Independent certification helps to raise standards across the industry and will provide The Exchange Lab clients greater confidence in their systems and processes.”


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