Conversion Conference London : Marketing needs to be more agile. But is that just a euphemism for “work faster?

Everyone’s talking about how marketing needs to be more agile. But is that just a euphemism for “work faster?” It doesn’t have to be.

Agile marketing is actually a well-structured management methodology — adapted from agile development practices in the software industry — that helps marketers work in a more iterative and adaptive fashion, breaking out of traditional silos.

This session will provide a whirlwind introduction to the why and how of agile marketing and discuss examples of who’s been successful with it.