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Conversion Conference London : Marketing needs to be more agile. But is that just a euphemism for “work faster?

by on October 14, 2014 in Apps, Apps & Software, CRM, Digital Marketing, Ecommerce, Email Marketing, Events & Awards, FaceBook, Gadgets, Google, iPhone, Lead Article, LinkedIn, London & South East, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Pinterest, QR Codes, Research, Retail, Retail News, Search Marketing, Social Media, Tech, Twitter

Agile Marketing – The Why and the How

9,30am Thursday 30th October 2014

Everyone’s talking about how marketing needs to be more agile. But is that just a euphemism for “work faster?” It doesn’t have to be.
Agile marketing is actually a well-structured management methodology — adapted from agile development practices in the software industry — that helps marketers work in a more iterative and adaptive fashion, breaking out of traditional silos.
Important Event News : Register for Conversion Conference London Make sure you use MARKETINGBLOG14 for an extra 15% discount

This session will provide a whirlwind introduction to the why and how of agile marketing and discuss examples of who’s been successful with it.
Moderator:

Rob Jackson, UK Managing Director, Elisa Interactive

Speaker:

Scott Brinker, President & CTO, i-on interactive

Important Event News : Register for Conversion Conference London Make sure you use MARKETINGBLOG14 for an extra 15% discount

 

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