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New campaign – Cleaning up the carnage – Direct Line

New campaign – Cleaning up the carnage – Direct Line

by on February 16, 2018

New ‘Fast Response’ campaign promotes latest Home Insurance offering

Direct Line have launched its ‘Fast Response’ campaign to promote its new Home proposition, which will see action within 24 hours to help customers deal with devastation to the home following a severe leak.

An extension of the previous Home campaign (Emergency Plumber), Fast Response shows how Direct Line is invested not only in handling claims for damage done, but also in helping customers in the worst situations execute an action plan to deal with the aftermath of the water damage. [more…]

FMCG : “Well done McCain for once again making such a good advert that recognises all of society”

FMCG : “Well done McCain for once again making such a good advert that recognises all of society”

by on February 9, 2018

McCain has launched ‘Here’s to Love’, the next execution of the We Are Family series, turning the spotlight onto relationships and love by celebrating how a wide range of different couples connect nowadays.
Created by adam&eveDDB, the £3.2 million multi-channel We Are Family: ‘Here’s To Love’ campaign will be rolled out across TV, VOD, OOH, cinema, print and online media and social channels for six weeks.

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[Watch] … Discounted jars of Nutella cause riots – life must be very tough in France

by on January 26, 2018

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Has streaming technology changed the way we live?

Has streaming technology changed the way we live?

by on January 25, 2018

You no longer have to record a TV programme on a physical recorder, such as old-school VHS tapes, so you can watch it later. Streaming technology allows you to watch what you want when you want.

This is a revolution in the entertainment world. Some say it was started by Apple with the introduction of iTunes. Before iTunes was unveiled, most streaming sites were illegal, and Apple was the first big manufacturer to fully commit.

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Disney, Pixar, Dreamworks, Aardman films: simple animation just got ultra cool

Disney, Pixar, Dreamworks, Aardman films: simple animation just got ultra cool

by on January 18, 2018

A new film is out this year called ‘The Sketchbook’ featuring a large number of original sketches that have been made into a film about a WW1 soldier and his son who goes in search of him using Simple Animation as its Unique Selling Point (USP).

The film, funded by a GoFundMe crowdfunding site, is a back-to-basics approach to the joys of animation. [more…]

Watch the best retail ads of the month … adforum

by on January 15, 2018

Decathlon - The Sportable Gift Wrap .... Mercado Livre - Find the magic gifts..... Tesco - A 'save the day' Christmas .... IKEA - #Placeatreeonit  and Toys "R" Us - Holiday 2017 Remix.

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FMCG : “Powering you from Special K”

by on January 2, 2018

 Special K used to be about squeezing into an improbable red swimsuit – a slimming cum beauty aid therefore – but now all of a sudden it’s not.

It’s about ‘powering you’ in a new campaign from Leo Burnett London, from the school of Sport England’s ‘this girl can.

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[Watch] PromoVeritas and their successful #InfluencerMarketing Breakfast briefing

by on November 20, 2017

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Saint Laurent : This 43 year old is still going strong .. [watch]

by on November 17, 2017

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[Watch] isobel helps Hammerson to hone its social style with new ‘See it. Snap it. Own it’ campaign

[Watch] isobel helps Hammerson to hone its social style with new ‘See it. Snap it. Own it’ campaign

by on October 11, 2017

Today, creative agency isobel launch their new ‘See it. Snap it. Own it’ campaign to promote Hammerson’s Style Seeker– a new addition to its PLUS app that enables shoppers to more easily find and buy clothes they’ve seen on screen, in magazines or on those around them.

To reflect the effortless style that Style Seeker offers modern-day fashionistas, isobel has created a simple, yet chic, film for Hammerson that uses the fluidity and grace of dance to illustrate how simple it is to find (and buy) a look you like.

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