Videos
Content creation and marketing agency, Studio Black Tomato, today launches repositioning work for Hotel Okura Amsterdam. One of the world’s leading hotels, Studio Black Tomato has created a new and clearer brand story for the business.
A well-respected hotel company with corporate clients, it risked being overlooked by the luxury-leisure audience, so a welcomed refresh has extended the brand’s appeal to other travellers, whilst improving internal communications. Studio Black Tomato ran a two-day branding workshop, with senior management members of Hotel Okura Amsterdam, to pinpoint the unique essence of the brand and map out how this could inform their new positioning.
The Hotel Okura, Amsterdam footage can be found here:
Studio Black Tomato, the content creation agency owned by the Black Tomato Travel Group, announces the launch of new interactive video service, Blackwire.
When Tiger Woods returned to the Masters for the first time in three years...
following a string of injuries and scandals, Nike marked the occasion with a new commercial for its longtime endorsee. The ad not only ran on TV, the latest Viral Video Chart makes clear, but got significant online support. [more…]
![[Events Video] : Conversations with Carina Bauer about IMEX18 in Frankfurt](https://www.themarketingblog.co.uk/wp-content/uploads/2018/04/Untitled-Design-16-205x137.jpg "[Events Video] : Conversations with Carina Bauer about IMEX18 in Frankfurt")
More about IMEX in Frankfurt 2018 : Exhibition 15 -17 May.
About Mercury Insurance TV Commercial, 'Secret Agents'
The Secret Agent Girl is Natasha Lloyd
1000heads has teamed up once again with long-standing client Carphone Warehouse to launch the Samsung S9 through an innovative social media campaign with rapper and internet personality, Big Narstie
![[Watch] Frustrations about bras, including slipping straps, itchy bands and digging wires](https://www.themarketingblog.co.uk/wp-content/uploads/2018/03/thirdlove-find-the-perfect-match-large-1-205x137.jpg "[Watch] Frustrations about bras, including slipping straps, itchy bands and digging wires")
About ThirdLove TV Commercial, 'Find the Perfect Match'
[Watch] : Who is the hot ad girl in the GE Appliances TV Commercial, 'Snoop'? It's Amanda Westlake
A woman loves her Black Slate matte finish refrigerator that goes with everything in her kitchen. While showing it to a friend, her son Jimmy goes to snoop in the woman's purse, pulls out her breast pump and begins to make the sound of a police siren while acting like a cop. GE Appliances says that even though you can't choose your family, you can choose your premium finish on your appliances.
![[Watch] You no longer say ‘Cheers’ you say ‘Dilly Dilly’ …. @budlight / brand new ATL campaign](https://www.themarketingblog.co.uk/wp-content/uploads/2018/03/maxresdefault-1-205x137.jpg "[Watch] You no longer say ‘Cheers’ you say ‘Dilly Dilly’ …. @budlight / brand new ATL campaign")
Bud Light Brings ‘Dilly Dilly!’ Phenomenon to the UK
Hear ye, hear ye! Bud Light, one of the latest additions to AB InBev’s premium beer portfolio, announces the launch of a new, fully integrated marketing campaign that celebrates the brand’s light-hearted personality – all inspired by the latest phrase taking the US by storm.
Originating in the US, the ‘Dilly Dilly’ campaign quickly became a pop culture phenomenon with everyone from sports fans to celebrities adopting the phrase as a new form of “cheers”, sparking a snowball effect.
Latest : Hotwire, the global communications agency, announces the launch of Hotwire Reels, a branded partnership with Irresistible Films created to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.
The venture expands Hotwire’s existing video capabilities by offering clients greater scale and speed in the production and delivery of video content.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.