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FMCG : “Powering you from Special K”

by on January 2, 2018 in Best advertising story, Lead Article, Lead story, News you can use, Nuggets, Retail, Retail News, Videos

 Special K used to be about squeezing into an improbable red swimsuit – a slimming cum beauty aid therefore – but now all of a sudden it’s not.

It’s about ‘powering you’ in a new campaign from Leo Burnett London, from the school of Sport England’s ‘this girl can.

Sensible enough given the tenor de nos jours. Assuming everyone agrees on these nutritional benefits of course but, presumably, they’ve checked them out.

Capable although hardly original

Thanks to MAA. Read MORE >>>>

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