TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Search Results for: Mobile phones

“Should retailers be looking at mobile only rather than mobile first?”

Paul Skeldon, Internet Retailing writes     ….   Boffins at the IMRG have been watching a steadily growing gulf emerge in terms of growth between online-only retailers and omni-channel retailers. According to the men in white coats, there is a widening […]

“Should retailers be looking at mobile only rather than mobile first?” Read More »

Ford create spoof advertisement in response to research revealing main driver distraction: using mobiles, lack of sleep, drinking and checking out pedestrians

Research shows that worldwide, car crashes are the leading cause of death among young people, with a higher proportion of 18- to 24-year-olds dying on the roads than at any other time of year. In Europe, 18- to 24-year-olds account

Ford create spoof advertisement in response to research revealing main driver distraction: using mobiles, lack of sleep, drinking and checking out pedestrians Read More »

Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics

Shift in consumer behavior … Exclusive article by Brendan O’Brien, Search Optics In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace. This change in consumer

Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics Read More »

Europe’s first vertical video mobile ad premieres for the Desperados beer campaign

As part of the Brau Union brewery group’s “Desperados” campaign, a vertical video has for the first time been used in mobile advertising. Developed by YOC (yoc.com) , the understitial vertical video ad is a mobile advertising format enabling the

Europe’s first vertical video mobile ad premieres for the Desperados beer campaign Read More »

Three’s launch of mobile ad blockers will ultimately be a non-starter for MNOs … Andrew Darling, Communications Director, Blis

Andrew Darling, Communications Director, Blis writes Mobile operator Three has started its ad-blocking trial this week, providing the service to a number of customers who have been recruited to take part. According to Tom Malleschitz, Chief Marketing Officer at Three

Three’s launch of mobile ad blockers will ultimately be a non-starter for MNOs … Andrew Darling, Communications Director, Blis Read More »

Research : Dark Social dominates UK mobile sharing activity / RadiumOne

80% of ‘shared’ content on mobile is viewed via Dark Social The way Britons share and interact with online content on smartphones is dominated by Dark Social channels according to marketing technology experts, RadiumOne. Over three-quarters (77%) of publishers’ or

Research : Dark Social dominates UK mobile sharing activity / RadiumOne Read More »

Mobile penetration falls for first time this decade / IMRG Capgemini Quarterly Benchmark

The percentage of online retail sales made through mobile devices (smartphones and tablets) fell in Q1 2016*, according to the latest results from the IMRG Capgemini Quarterly Benchmark – the first time a decrease has been recorded since tracking started

Mobile penetration falls for first time this decade / IMRG Capgemini Quarterly Benchmark Read More »

Jeep first to use new “Edge” mobile ad format – InSkin Media

Jeep first to use new “Edge” mobile ad format – InSkin Media https://t.co/O6LTo5ppP1 pic.twitter.com/eMfOclBfex — Will Corry (@slievemore) April 12, 2016 Related Posts Interactive Exhibition Booth IdeasCrafting a High-End Annual Report: 6 Marketing Tricks to KnowPayPal Payout Perfection: A Deep

Jeep first to use new “Edge” mobile ad format – InSkin Media Read More »