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‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA

‘The Seven-Step Ad Tech Guide’ published by Data & Marketing Association and ISBA

by on May 12, 2020

Today the Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’.

The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office (ICO).

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DMA calls for banks to rethink approach to Coronavirus Business Interruption Loans

DMA calls for banks to rethink approach to Coronavirus Business Interruption Loans

by on March 27, 2020

The DMA has listened to its members and is calling for banks to remove the personal guarantees from the CBIL scheme, to ensure the UK’s SME community can survive.

The UK Government’s Coronavirus Business Interruption Loan (CBIL) Scheme was welcomed by many businesses around the UK when it was announced.

The loan scheme is intended to help small- to medium-sized businesses to secure their cash flow during these challenging times, with loans of up to £5 million with 80% guaranteed by the government.

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Senior marketers believe trust is the biggest challenge facing the data and marketing industry

Senior marketers believe trust is the biggest challenge facing the data and marketing industry

by on January 17, 2020

‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.

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Movers & Groovers : Data and Marketing Association announces appointment of new Chair,  Deputy and Board members

Movers & Groovers : Data and Marketing Association announces appointment of new Chair, Deputy and Board members

by on January 9, 2020

Stephen Maher, CEO of MBA, has been named as the new Chair of the DMA Board, with VerveIQ Founder & MD Pipa Unsworth named as Deputy Chair.

The pair are also joined by two newly elected additions to the DMA Board in Cordell Burke, Creative Managing Partner at Up There, Everywhere, and Firas Khnaisser, Head of Decisioning at Standard Life.

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Movers and Groovers : TPS announces new Board following successful tender renewal

Movers and Groovers : TPS announces new Board following successful tender renewal

by on December 12, 2019

Colin Lloyd steps down, to be replaced by Michelle de Souza as Chair of a new-look TPS Ltd Board

Colin Lloyd, long-standing Chair of the Telephone Preference Service (TPS) Limited, has announced he will step down from his position on 31 December 2019 following the successful win of the TPS tender earlier this year.

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DMA’s Marketing Challenge 2020 is here to test industry’s up-and-coming talent

DMA’s Marketing Challenge 2020 is here to test industry’s up-and-coming talent

by on September 23, 2019

DMA Talent, the Data & Marketing Association’s talent function, has launched the Marketing Challenge 2020, in partnership with StudentUniverse and Tourism NT.

The annual contest offers university students the opportunity to respond to a live brief from an internationally renowned brand.

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The in-housing gap : Productivity and creativity expectations fall short

The in-housing gap : Productivity and creativity expectations fall short

by on August 10, 2019

A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but these are not being achieved.

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Direct marketing and social media skills significant to future business success

Direct marketing and social media skills significant to future business success

by on August 3, 2019

The Data & Marketing Association's (DMA) latest report, the Business Skills Census 2019, asked marketers to identify the skills and challenges that are important to businesses today, as well as those that will be in the future.

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Marketers ignoring the real value of referrals and word of mouth in customer acquisition

Marketers ignoring the real value of referrals and word of mouth in customer acquisition

by on July 16, 2019

The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.

According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.

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Door drop spend remains stable despite GDPR

Door drop spend remains stable despite GDPR

by on June 27, 2019

In a year of legislative change and political uncertainty surrounding the data and marketing industry, the Data & Marketing Association's (DMA) latest figures show door drops have remained stable.

The DMA's latest ‘Annual door drop report’ reveals a steady year for the marketing channel, despite significant legislative change in 2018 and continued political uncertainty that has affected the wider data and marketing industry.

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