@DMA_UK
Today the Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’.
The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office (ICO).
The DMA has listened to its members and is calling for banks to remove the personal guarantees from the CBIL scheme, to ensure the UK’s SME community can survive.
The UK Government’s Coronavirus Business Interruption Loan (CBIL) Scheme was welcomed by many businesses around the UK when it was announced.
The loan scheme is intended to help small- to medium-sized businesses to secure their cash flow during these challenging times, with loans of up to £5 million with 80% guaranteed by the government.
‘Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.
Stephen Maher, CEO of MBA, has been named as the new Chair of the DMA Board, with VerveIQ Founder & MD Pipa Unsworth named as Deputy Chair.
The pair are also joined by two newly elected additions to the DMA Board in Cordell Burke, Creative Managing Partner at Up There, Everywhere, and Firas Khnaisser, Head of Decisioning at Standard Life.
Colin Lloyd steps down, to be replaced by Michelle de Souza as Chair of a new-look TPS Ltd Board
Colin Lloyd, long-standing Chair of the Telephone Preference Service (TPS) Limited, has announced he will step down from his position on 31 December 2019 following the successful win of the TPS tender earlier this year.
DMA Talent, the Data & Marketing Association’s talent function, has launched the Marketing Challenge 2020, in partnership with StudentUniverse and Tourism NT.
The annual contest offers university students the opportunity to respond to a live brief from an internationally renowned brand.
A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but these are not being achieved.
The Data & Marketing Association's (DMA) latest report, the ‘Business Skills Census 2019’, asked marketers to identify the skills and challenges that are important to businesses today, as well as those that will be in the future.
The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.
According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.
In a year of legislative change and political uncertainty surrounding the data and marketing industry, the Data & Marketing Association's (DMA) latest figures show door drops have remained stable.
The DMA's latest ‘Annual door drop report’ reveals a steady year for the marketing channel, despite significant legislative change in 2018 and continued political uncertainty that has affected the wider data and marketing industry.
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Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
