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Data from Adfonic’s Global AdMetrics Report Q3 2012 has shown Apple mobile devices are delivering more impressions for advertisers than similar Samsung hardware

by on November 22, 2012

Adfonic  today releases its Global AdMetrics Report for Q3 2012, showing that while Apple and Samsung both increased their share of ad impressions globally, Apple widened its lead over Samsung.

For more information on the Adfonic Global AdMetrics Report, please visit http://adfonic.com/news/reports/

This is despite the increasing popularity of new Samsung devices during Q3 such as the Galaxy S3, which reached Adfonic’s global top ten mobile devices by share of ad impressions, while Apple’s iPhone 5, released towards the end of the quarter, had yet to impact on Adfonic’s mobile advertising platform. [more…]

Will 2013 see the end of paper couponing fraud? / Comment from Shopitize

by on November 20, 2012

The launch of Shopitize’s mobile couponing service this month enables brands to save £150 million in paper couponing fraud each year.

Dr Alexey Andriyanenko, joint managing director and co-founder of Shopitize, says mobile couponing has the capacity to be virtually 100% fraud-free.

Mobile shopping innovator Shopitize (www.shopitize.com) says the misredemption and malredemption of paper coupons is costing retailers and brands £150 million each year but will become less and less of a problem in the UK as mobile couponing takes hold of the shopping market.

Visit www.shopitize.com

[more…]

“Nimble CRM” / Gary Perkins at Marketing Answers and Solutions talks about savvy contact management and networking

by on October 25, 2012

Marketing Answers are established CRM specialists who have been advising clients on the best CRM solutions for over 14 years.  This depth of experience, together with their long term perspective for their clients means  that many of the 300+  clients have been with MAS for many years.  MAS portfolio of established CRM Brands gives clients confidence that the can advise on the best CRM choice for their business

Nimble aims to bring greater insight to every contact. A contact is no longer a flat, static, business-card-like record of contact details that your sales person types in, the company says, but instead functions as a dynamic dashboard of social insight about the contact. Nimble has integrated with Foursquare for location engagement and shows shared connections from your social graph.

Contact Marketing Answers about Nimble

[more…]

ad:tech London / Chris Asselin claims that Britain has the talent that is capable of producing the world’s next technology giant

by on September 2, 2012

Digital conference ad:tech's head of UK Chris Asselin has said that Britain has the talent that is capable of producing the world's next technology giant.

Speaking to The Drum, Asselin discussed the BIMA Hall of Fame, the first 20 inductees of which will be announced at ad:tech London on 19 and 20 September, and reflected on the technological talent that the Hall of Fame will highlight from these shores.

[more…]

The first company in the UK to enable brands to connect with customers and provide personalised offers based on verified purchase history / Shopitize

by on July 26, 2012

Shopitize brings a fresh and unique perspective to the world of shopping and aims to creatively link consumers directly with brands; first step mobile couponing to Shopitize app users

[more…]

Research from Vox Pops International / The meaning of being over 50?

by on July 24, 2012

This video was produced as part of Vox Pops International ongoing Lifestage Omnibus research.Over 40 interviews were conducted around the UK with the over 50s demographic. YouTube video link

For transcripts and more information, please visit:
http://www.voxpops.com/vpiresearch/over-50s-2012/

Find out moreHave you seen their other recent Video Library videos? [more…]

An iPhone commercial showing off Siri (video)

by on July 9, 2012

I really like this commercial from across the Atlantic. Even though it's unrealistic, it's real.

[more…]

“Architecture lends itself beautifully to the tablet browsing experience” / Anna Winston, BD Head of Digital

by on June 18, 2012

A trio of web-apps has been recently launched by the publisher UBM Built Environment. The apps add a unique offering to the audiences of Building, Building Design and Property Week – UBM Built Environment’s three leading media brands.

The apps provide a perfect mix of breaking news and daily insight designed to suit the architecture, construction and property professionals. [more…]