TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

ad:tech London / Chris Asselin claims that Britain has the talent that is capable of producing the world’s next technology giant

Digital conference ad:tech’s head of UK Chris Asselin has said that Britain has the talent that is capable of producing the world’s next technology giant.

Speaking to The Drum, Asselin discussed the BIMA Hall of Fame, the first 20 inductees of which will be announced at ad:tech London on 19 and 20 September, and reflected on the technological talent that the Hall of Fame will highlight from these shores.

“For far too long the US has been seen as leading the way when it comes to thought leadership in digital,” commented Asselin. “Look at Bill Gates, Steve Jobs or Mark Zuckerberg. We need icons to inspire us and we need to celebrate the homegrown talent we have on our doorstep. After all, the inventor of the internet was British, as was the designer of the iPhone.”

Read more

 

Leave a Comment