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Boris Johnson / ‘Mission IMBORISABLE’ – a blockbuster mini-film created by the Remarkable Group

by on October 10, 2012

London mayor Boris Johnson’s much-anticipated first appearance at the Conservative Party conference was heralded by a blockbuster mini-film created by Hampshire-based marketing and communications agency Remarkable Group.

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Warning : Retailers who don’t embrace digital will cease to trade – Martin Gill / Internet Retailing Conference

by on October 7, 2012

Martin Gill, a Principle Analyst in eBusiness and Channel Strategy, believes changes in mainstream consumer behaviour cannot be ignored by retailers, and goes as far as to say that those who do not go digital, are closed for business.  Martin’s talk happens at 11.20pm in Stream 1 at the Internet Retailing Conference 9th October at the Novotel, Hammersmith, London

Martin’s research at Forrester has demonstrated that 53% of online shoppers are already adopting click and collect and safely predicts that by 2016 14% of UK retail will be sold online.

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London TMT companies want to see the introduction of government-backed venture capital funding for technology and media companies

by on October 5, 2012

London TMT companies want to see the introduction of government-backed venture capital funding for technology and media companies, in order to enhance London’s position as a leading global TMT hub, according to new research conducted by BNP Paribas Real Estate (BNPPRE), the leading property adviser.

The sector also wants to see an increase in R&D credits or lower corporate tax rates, as well as an increase in infrastructure spending, such as transport network improvements.

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AdInsight announces further expansion into London with sights set on Europe

by on October 5, 2012

AdInsight, (www.adinsight.com), the UK’s leading provider of call tracking and call analytics solutions, continues its expansion with the opening of a new office in Central London.

AdInsight are Gold Sponsors of A4Uexpo London 2012 on 16th and 17th October at the Hilton London Metropole.

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Hyper Marketing has acquired Dublin-based Acorn

by on September 28, 2012

Hyper Marketing announced today it has acquired Dublin-based Acorn, a full-service integrated marketing agency.

The acquisition allows HMI to begin serving its global client partners in Europe through Acorn’s pan-European network.  Terms of the transaction were not disclosed. [more…]

Amazon announces creation of 100 new jobs as it officially opens Global Digital Media Innovation hub in London

by on September 13, 2012

Mayor of London Visits New Centre in the Heart of the Capital to Mark Opening

Amazon has announced the creation of 100 new jobs at its new global Digital Media Development Centre in London on the day of its official opening.

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Victoria’s Secret London flagship – multi-media customer experience from PlayNetwork‏

by on September 6, 2012

PlayNetwork, producers of unrivalled media experiences for brands worldwide, has created a unique multi-media in-store customer experience for legendary lingerie brand Victoria’s Secret at its New Bond Street flagship store in London.

PlayNetwork’s bespoke in-store technology includes 30 Sharp digital screens making up what is thought to be the largest video wall of its kind in Europe and which can be controlled remotely from virtually any smart device including iPad, iPhone and tablets.

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The cast of Mad Men sing along to Never Gonna Give You Up ( Supercut ‘rickroll’ video)

by on September 5, 2012

In this supercut ‘rickroll’ video, the cast of Mad Men sing along to Rick Astley’s song, Never Gonna Give You Up. The video was made for Richard Sandling’s Perfect Movie, a monthly stand up comedy show about films at London’s Leicester Square Theatre.

The next show is Sept 26, 2012 and tickets are available now.

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Mobile display advertising spend soars over 50% during London Olympic Games

by on August 16, 2012

Mobile media-buying data from M&C Saatchi Mobile shows brands and advertisers spent 150% more on mobile ad display prices over the course of the London Games. This was mainly across news and sports websites within UK as brands competed for valuable and highly competitive advertising space.

Highlighting the growth of advertising on mobile devices, principally around the Olympics, Alan Wurtzel, president of research and media development for NBC Universal, said live streaming trebled to 45 million, 3 times the number at the Beijing Games four years previously. This was at a time when smartphones were yet to take a firm position within the marketing mix and tablets were not part of the advertising landscape, at all. In contrast, demand for mobile advertising and social media marketing services helped M&C Saatchi to more than double its pre-tax profits last year.

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Digital firm’s Olympic role set for showdown

by on August 8, 2012

A North-based digital agency that has played a role in the training of Team GB is set to see its hard work realised at London 2012 this week.

AYO Digital developed the timing software that has been used by Great Britain’s Olympic BMX Team during its intensive training regime at the National Cycling Centre in Manchester in the run-up to the games.

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