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research

Research : How search and purchase behaviour is changing across Europe

Retailers may be putting more expensive eCommerce innovations on the back burner, for now but by 2013-2014, mobile is the number one priority for more than 50% of the UK’s largest retailers. Internet Retailing 2012 – The Mantle of Leadership – Novotel,

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AllFacebook Marketing Conference – fresh insight on the latest Facebook tools, apps, demographics, research, marketing, and advertising opportunities

Rising Media and WebMediaBrands today announced details surrounding the launch of AllFacebook Marketing Conference in London, for 19 November, 2012.

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Research : Email messages came out on top as the most popular form of mobile brand messaging / StrongMail

Email messages came out on top as the most popular form of mobile brand messaging in a recent independent industry survey carried out by Forrester Consulting – although the frequency of messages remains key to their success. Commissioned by StrongMail,

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Research : The key takeaway is that 2012 so far has been a huge year of growth for search in the UK / Experian Hitwise

2012 search trends James Murray, Digital Insights Manager Experian Marketing Services writes ..  We’re already in August and I can scarcely believe where the first seven months of the year have gone. Before I know it, it’s going to be time

Research : The key takeaway is that 2012 so far has been a huge year of growth for search in the UK / Experian Hitwise Read More »

Research : “75% of businesses didn’t know that 97.5% of all text messages are usually read within five seconds”

Textlocal.com, the business mobile messaging company has released a report which found that 86% of businesses were not aware of the high response rates of SMS and similarly, 75% of businesses didn’t know that 97.5% of all text messages are

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Customer service inquiry tip : “Be eager to talk with customers when they are eager to talk to you”

A study from IfbyPhone, a marketing company focused on “voice interactions,” finds that people don’t like to wait. Four out of five respondents to a poll of 531 U.S. consumers said they wanted to dump a brand that made them

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Brands risk losing customers as result of poor mobile engagement / Foolproof

A major new study by experience design agency Foolproof, reveals the extent to which the quality of mobile interactions are driving the overall brand perceptions of today’s consumer.  The in-depth quantitative and ethnographic research programme – ‘Going Mobile’ – also

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