Social Media
By Bill Portlock, founder and CEO, Marketing Metrix
The Facebook advertising boycott, which has already seen 160 companies suspend campaigns from the social media platform, is gathering pace.
Unilever has become the latest major brand to pause advertising on Facebook, Instagram and Twitter news feeds; Coca-Cola has suspended advertising on all social media for 30 days.
Have you heard about your digital footprint? This concept explains that all your information, opinions, pictures, and interactions online are saved and forever attached to you.
Whether you're thinking of becoming a sole trader, a limited company or an LLP, when you make up your mind to be your own boss, there's a lot of things to consider.
However, as the saying goes 'if you fail to plan, you are planning to fail!'
Social media is one of the best tools for free advertising the world has ever seen.
With the potential to connect to millions of people around the world for free, a good social media strategy is vital for any business looking to expand their reach.
Starting and growing a business is a tough thing to do. Did you know that only 80% of businesses get past the 5-year period?
As such, it takes a lot of planning to make your business a success. Here we give you some top tips, so you don’t end up on the wrong side of the statistic.
In today’s advanced and modern era, business marketing has never been easier.
But with all the ease that comes along in terms of business marketing, it is very important to know about the right kind of marketing methods for your business to actually make it lead to do wonders.
In today’s fast-paced, digitised world, we’ve come to rely on social media for many things.
Whether we’re keeping in touch with old school friends, building a career as an influencer, networking within our own industry or following our favourite celebrities. But, is social media any good for business?
Do you need apartment marketing ideas? If you have a vacant rental property, there are key marketing techniques you can use to find the right tenants.
Property management advertising does not have to be a difficult or overwhelming process.
When you first launch your business into the vast world of social media, it’s exciting. Getting your first business link and seeing your number of followers rising and people engaging with your posts is strangely satisfying.
However, what happened next? A lull in activity? A drop in engagement? Perhaps even a complete loss of ideas on what to post? Here are several simple mistakes that you can easily avoid in social media marketing – allowing you to focus on what will ultimately work for you.
If you seem to have hit a brick wall with your efforts to spread the word about your business, you might think the obvious step forward would be to open a new store or office elsewhere.
After all, "out of sight, out of mind"... right? Well, yes - but your presence isn't just on the street...
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.