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Is social media good for your business? Discover how it can help your company

by on February 17, 2020 in Lead Article, News you can use, Nuggets, Small Business, Startups

Is social media good for your business? Discover how it can help your company

In today’s fast-paced, digitised world, we’ve come to rely on social media for many things.

Whether we’re keeping in touch with old school friends, building a career as an influencer, networking within our own industry or following our favourite celebrities. But, is social media any good for business?

The truth is, if you’re not utilising social media within your business, then your business could already be failing.

More and more people are using social media to connect with brands and companies, as well as expressing their opinions on previous experiences of the businesses in question.

Which means you could be missing out on a countless amount of leads for your company, and essentially handing them to your competitors.

Want to find out more? Discover how social media can help your company by reading below.

You can generate leads

From targeted Facebook ads to having your business pages shared on other profiles or groups, social media is a straightforward and cost-effective way of generating more leads for your business – you can find out more about lead generation for lawyers here.

You can generate leads by creating a general interest in your company online, from running competitions which include liking and sharing your business pages (creating more exposure), to specifically targeted ads to people looking for your services or by using a geotargeted search for clients in your area.

It’s much more cost-effective than a traditional marketing campaign which can be costly. The results are more accurate too, so you can tailor your lead generation tactics to suit your business.

It humanises your business

Trust between a client and a business is revered. In fact, many people won’t reach out to a company unless they trust them to deliver what they have promised, and they trust them as people first.

So, if your company is distant and simply a list of CEOs, a customer services number and a static website, then you’re not likely to make the right impression. Social media gives companies the opportunity to show their human side, and by making themselves relevant and more relatable, it helps to build trust and in turn, create leads!

You can work with influencers

We’ve all seen celebrities and online influencers promoting a wide range of products or brands to their hundreds of thousands of followers, and that kind of exposure is something many companies can only dream of.

But, when you partner with someone who has credibility and a loyal following, you might need to set yourself up for more interest and sales! Reach out to influencers and let social media do all the hard work for you!

It increases website traffic

Ultimately, you want potential clients to click through onto your website, that way they’re more likely to make a purchase or use your services.

In simple terms, if your social media presence is strong enough and potential customers click through onto your website, the clicks you’re generating will only improve your SEO and therefore improve your positioning on Google search engine results. It’s a win-win.

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