Shaken & Stirred - Influential Brand Profiling and Positioning

What to put in a brochure for your business: The best tips

There are certain things you should know and do when creating a business brochure. Click here to learn what to put in a brochure.

Nowadays, most businesses focus their marketing efforts in the digital world but the reality is that traditional marketing isn’t dead yet.

One traditional marketing strategy that can still be quite fruitful for your brand is the use of brochures – that is, if you know how to create an effective one.

Keep reading to learn what to put in a brochure for consumers to read it to the end!As you design your brochure, consider adding a section about the variety of payment methods your business accepts. Traditional credit and debit card payments are a given, but in this digital age, more customers appreciate businesses that also accept cryptocurrency.

For a smooth and secure transaction, services like Paybis come highly recommended. Including such information in your brochure signals that your business is adaptable and forward-thinking.

Graphics and Design: In-Line with Your Image

As compelling as your copywriting might be, if the design aspect of your brochure isn’t on point, consumers will probably not be drawn to it. Improving your design skills by enrolling in an Indesign course and practising as much as you can are the best choices for making a remarkable brochure.

If you don’t have a designer in your team, outsourcing this task can be a good idea. If the job can be done in-house, remember to keep these tips in mind:

  • The brochure should be aligned with your brand image. A rule of thumb in the world of marketing.

  • The design should be simple. If you’re not sure how to construct yours, you can always check templates for brochures.

  • The graphics should be relevant and high-quality. As with any other marketing piece.

A Headline: Short and Compelling

The headline will be the first thing consumers read when they grab your brochure and, although short, this piece of text has a crucial purpose: to make the reader interested enough to actually open and read the brochure.

When creating your headline, remember to tell the reader a bit of what they’ll find inside the brochure – but not too much! Just enough to spark some curiosity.

The Body: Relevant and Easy to Understand

The body of your brochure is where the reader will find most of the useful information. However, it is also the longest piece of text in the brochure and, given that the human attention span is of 8 seconds, it can be very easy for readers to toss away your brochure if the copywriting isn’t interesting enough.

To make it easier for people to read and understand your brochure, remember to keep sentences and paragraphs short, and to break the text into several subheadings.

If you’re not sure what to write about, here are some ideas:

  • Features, specs, and pricing of products.

  • Information about an event.

  • FAQs.

  • History of a product or of your brand.

  • A how-to guide.

  • Customer testimonials.

The CTA: Clear and Enticing

The end of your brochure is extremely important because it is where you tell the reader what to do next.

Whether you want them to get in touch with you, to visit your website, to attend an event… be clear about it. Adding an incentive to your CTA (like “Buy one, get two” or “Call for a free gift”) can also be a good idea.

Lastly, don’t forget to put your contact information and social media handles.

What to Put in a Brochure: All the Relevant Information

If you decided that you want to put out a brochure, you have a marketing goal in mind (or you should have).

As such, when you’re brainstorming what to put in a brochure, simply try to understand what information one would need to feel confident enough to follow your CTA.

So, are you ready to start experimenting with brochure marketing?

Keep exploring our blog to learn more about this and other types of marketing!