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‘Cloud SIM’ Launches The World’s First FREE Virtual SIM App

by on December 19, 2016

New mobile app 'Cloud SIM' has announced the launch of the world's first virtual SIM, providing users with a way to run up to 5 [more…]

European companies paying the price for poor document processes

European companies paying the price for poor document processes

by on December 12, 2016

Adobe today released new findings revealing that professionals across Europe are spending almost one day a week (6.8 hours) on office administration such as filling out forms, printing documents, and chasing for signatures. Seemingly simple tasks are complex and time-intensive, and as a result, are inhibiting business growth, draining productivity and wasting resources.

According to the research, business productivity is taking a significant hit with almost half of European employees (48%) reporting that they have lost a contract all together due to office tasks going wrong, and one in three (33%) have been forced to cancel a project due to the same problem—highlighting a significant area of concern for businesses

Download the full findings from the report here: https://blogs.adobe.com/digitaleurope/files/2016/12/Adobe-Document-Drain-Survey-vFINAL.pdf

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Sitting on the toilet is third most popular spot for millennials Christmas Gift shopping

Sitting on the toilet is third most popular spot for millennials Christmas Gift shopping

by on December 9, 2016

UK consumers are going to be Christmas gift shopping harder than ever before on their smartphones this Christmas, according to new research by digital analytics company Catchpoint.

A majority (47%) of all respondents of all ages say they use their smartphone to shop and nearly a third of all British shoppers (29%) say they will do more online shopping on their smartphone this Christmas.

However, Millennials (aged 20-30) are much more likely than older shoppers to use their smartphones to shop with 46% of younger shoppers compared to only 12% of older shoppers aged over 50 years, saying they’ll do more gift shopping on their mobiles than last year. [more…]

Fill in the blanks with heritage scanning

by on December 8, 2016

Filling in blanks and searching through family trees has always been an interesting past time, but thanks to technology, more people than ever now have [more…]

Russian space tech unlocks online video ‘dark matter’ for brands

by on December 5, 2016

Using groundbreaking technology based on Convolutional Neural Networks ad tech start-up Pixsee is set to revolutionise programmatic video advertising with the launch of a new platform that will allow online publishers and social media site owners to monetise the trillions of user-generated videos uploaded to the web.

Chaired by renowned British ad man Bil Bungay, Founding Partner and Vice Chairman of creative agency BMB, Pixsee has developed patentable image recognition (IR) technology that works by analysing UGC, identifying images and sentiment, and then sorting videos into recognised IAB classifications, allowing for accurate targeting. [more…]

NewVoiceMedia recognised among 50 hottest UK tech ‘scale-ups’

NewVoiceMedia recognised among 50 hottest UK tech ‘scale-ups’

by on November 22, 2016

Latest NewVoiceMedia, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, has been selected to join ‘Silicon Valley Comes to the UK’ (SVC2UK), a tech group of the country’s 50 fastest growing businesses, boasting average growth of 47 percent over the past year.

The announcement comes as new figures from London and Partners show the extent of tech startups' contribution to the economy over the last decade. Since 2006, there has been a 17 percent rise in the number of jobs created in the sector, compared with seven percent across all sectors. In London alone that growth stands at 77 percent.

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Adobe Sensei lets customers master the art of digital experiences

Adobe Sensei lets customers master the art of digital experiences

by on November 3, 2016

Adobe MAX 2016, the world’s leading creativity conference, Adobe (Nasdaq:ADBE) announced Adobe Sensei, a new framework and set of intelligent services for dramatically improving the design and delivery of digital experiences.

Adobe Sensei’s intelligent services tackle today’s complex experience challenges—including image matching across millions of images, understanding the meaning and sentiment of documents and finely targeting important audience segments—leveraging machine learning, artificial intelligence (AI) and deep learning capabilities.

Spanning the entire Adobe Cloud Platform, this announcement builds upon the machine learning capabilities unveiled in Adobe Marketing Cloud at Adobe Summit in March. [more…]

Research : Brits spend £1.46 billion a month via mobile payments

Research : Brits spend £1.46 billion a month via mobile payments

by on October 31, 2016

New research from VoucherCodes.co.uk has found that Brits are spending, on average, £36.76 of their monthly disposable income via their mobile devices. This equates to a huge £1.46 billion spent using mobile technology in the UK every month*.

The digitally savvy younger generations are leading the charge in mobile payment adoption, with those aged 18 to 24 spending £67.59 of their monthly disposable income via their mobile devices compared to just £16.89 amongst those aged 55 and over. Currently, men are over twice as likely as women to shop using mobile payments in store (12% vs 5%).

https://www.vouchercodes.co.uk/

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How marketing ideas have changed over the last 100 years

How marketing ideas have changed over the last 100 years

by on October 31, 2016

The history of marketing goes a long, long way back: did you know that already in ancient Rome, the most successful gladiators were getting paid to wear and advertise products? Ever since people have had things to sell, there has been marketing.

Sales and marketing interact with changes in society and advances in technology, always searching for the best way to get people to buy what you’re selling. Let’s go over the biggest developments in marketing ideas over the last 100 years:

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Research : Web analytics tools undervaluing Facebook’s ROI?

by on October 28, 2016

Latest ... Rakuten Marketing, a leading technology company that enables brands to thrive and profit through digital marketing, today released The Facebook Measurement Divide, its newest Rakuten Marketing Insights Report.

The report finds marketers relying solely on third-party analytics platforms are not realising all earned Facebook revenue and potentially missing as much as $4.7 million annually in lost attributable revenue.

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