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Judging prize promotions  .. PromoVeritas

Judging prize promotions .. PromoVeritas

by on March 22, 2017

When is 'independent' not 'independent' when it comes to judging prize promotions?

If you are running any sort of prize activity in the UK, then you need to know Sections 8.24 to 8.26 of the CAP Code (the rule book of ASA who regulate the UK Marketing industry) Antonia Browne, Legal Executive at PromoVeritas, [pictured]takes a closer look.

A lot of time and effort goes into the running of any type of promotion but most of it is spent at the front end, on the idea and the creative. However, the back end is where most of the problems tend to occur – although they can be easily sorted with a little bit of care and knowledge

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Thinking of running an Advent promotion -six top tips? / PromoVeritas

Thinking of running an Advent promotion -six top tips? / PromoVeritas

by on November 16, 2016

A top tip for any business at Christmas is to run an advent calendar promotion – these are popular with followers hoping to supplement their Christmas gifts with stocking fillers and big value prizes alike.

They are truly are a great way generate festive spirit and keep your followers engaging with your brand over and over again.

Here are our six top tips for running an Advent promotion: [more…]

Ten top tips for a successful festive promotion : PromoVeritas

Ten top tips for a successful festive promotion : PromoVeritas

by on November 4, 2016

Christmas is only round the corner and many brands and agencies are getting ready to launch exciting and engaging promotions in time for the festive season.

However you should bear in mind that this is a busy time of year and so you need to stand out for the right reasons, but also get your implement right and avoid a headache in the New Year.

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A look at the laws of running prize promotions in Spain …. PromoVeritas

by on October 17, 2016

Although brands have been running exciting consumer prize promotions for over 50 years, with the rise of social media, and the increase in cross-border brands, central marketing teams are often tasked with creating promotions in many different countries and they may have a very different legal framework to consider.

So in this occasional series of articles, we take a look at Spain. The basics on their laws and how to run promotions there. [more…]

Blunders : Don’t be a rule-breaker when it comes to social media and celebrity endorsements / PromoVeritas

Blunders : Don’t be a rule-breaker when it comes to social media and celebrity endorsements / PromoVeritas

by on October 2, 2016

A recent ASA ruling has highlighted the widespread problem of celebrities and bloggers breaking the rules when it comes to promoting brands on social media. Complaints were made concerning a tweet posted about Alpro yoghurt by TV presenter AJ Odudu to her 25,000 followers that didn’t identify the tweet as a paid for commercial message or #ad.

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Are you breaking the rules when it comes to your winners? / PromoVeritas

Are you breaking the rules when it comes to your winners? / PromoVeritas

by on September 9, 2016

It is increasingly being brought to our attention by consumers that promoters are failing to follow the CAP Code and publish their lists of winners. Compers News recently ran an investigation into brands such as Sainsbury’s that are ignoring public requests for lists and not bothering to publish them either. [more…]

10 top tips for running promotions on social media  /  PromoVeritas

10 top tips for running promotions on social media / PromoVeritas

by on August 11, 2016

Social media promotions are easy to set up and at low cost they can offer a big audience and fast turnaround - but there can be pitfalls too. Bad news travels fast, and reputations can be damaged in seconds, campaigns can be blocked by the platforms for breaches of their various complex rules and gathering all the data on entrants can sometimes be tricky.

So here is our top ten list of things to do to avoid problems with social media prize promotions.

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Mind your T’s and C’s – getting the best out of your terms and conditions / PromoVeritas

Mind your T’s and C’s – getting the best out of your terms and conditions / PromoVeritas

by on August 2, 2016

Behind every great promotion should be a set of terms and conditions drafted to protect both the promoter and the consumer.

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3 very successful Snapchat promotions … H&M, Burger King, Mondelez / PromoVeritas

by on July 26, 2016

[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world.

Until recently Snapchat, with its reliance on now you see it, now you don’t images, and lack of database facilities, has not been a suitable platform for running promotional campaigns. But with over 200 million users and 1 billion views per day there is a large opportunity that is yet to be tapped!

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Football Blunders : Chesterfield FC apologise for faking prize draw winner

Football Blunders : Chesterfield FC apologise for faking prize draw winner

by on July 20, 2016

The winner of a Chesterfield Football Club promotion giving away a place at the club’s pre-season training camp was found to be fake by eagle-eyed supporters.

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