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Vox Pops International

How do you solve a problem like Epsom High street?

by on January 16, 2013

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What the public thought about the new M&S Christmas advertising campaign / Vox Pops International

by on November 29, 2012

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What the public think of the empty seats at the Olympics (video) / Vox Pops International

by on August 3, 2012

Here is a video that Vox Pops International produced following the furore over the empty seats at the Olympics. They thought you might like to get peoples' reactions and see what the British public thought of the issue.

They also asked about the opening ceremony which received a positive response, tinged with concern about whether the 'rest of the world' would have understood it.  That video will be available for viewing later today.

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The benefits of video research to bring international markets to life

by on July 25, 2012

 

CNN, KPMG and one of the world’s leading mobile phone brands are all examples of companies who use videos of their consumers to feature in presentations, help with sales and marketing, and share consumer insight across an entire organisation. All 3 turned to Vox Pops International to help them capture the consumer voice in dynamic and impactful videos.

Leading world news provider, CNN, commissioned video research in the UK, France, Hong Kong, Singapore, Brazil and Mexico to illustrate consumer attitudes towards luxury goods and electronics brands. The videos are being used proactively by the CNN ad sales team and are soon to be uploaded to a bespoke client intranet portal. Senior Vice President of CNN, Didier Mormesse, supports the use of video to bring their consumers from international markets to life:

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Get Inspired – Follow Speedo’s lead (video)

by on July 25, 2012

In early 2011 Speedo approached Vox Pops International to produce a creative and dynamic film to kick off their annual conference and inspire and excite the audience. With the London 2012 Olympic opening ceremony this Friday, the film is particularly resonant as it traces the history of competitive swimming and how Speedo has developed and transformed swimwear, while inspiring generations of people to swim.

Watch the video now….

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“Reactions to BMW as an Olympic Sponsor” / Research from Vox Pops International (video)

by on July 24, 2012

Vox Pops International is out regularly filming new content on both topical issues and various demographics. Please visit their main website below to find out more about their services, and visit our YouTube channel's front page to view all of their free video playlists.

http://www.voxpops.com (Main website)
http://www.youtube.com/user/voxpopsinternational (YouTube channel)

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Impact of bad weather on spending / Research from Vox Pops International (video)

by on July 24, 2012

Vox Pops International took to the streets to find out how this summer’s awful weather has impacted on people’s spending.

Have you seen their other recent Video Library videos? [more…]

Research from Vox Pops International / The meaning of being over 50?

by on July 24, 2012

This video was produced as part of Vox Pops International ongoing Lifestage Omnibus research.Over 40 interviews were conducted around the UK with the over 50s demographic. YouTube video link

For transcripts and more information, please visit:
http://www.voxpops.com/vpiresearch/over-50s-2012/

Find out moreHave you seen their other recent Video Library videos? [more…]

Over 50. “Having grandchildren, being free to do exactly what I want” / Vox Pops International

by on July 18, 2012

Vox Pops International

There are an increasing number of over 50’s in the UK and if they are your target group, you need to understand them. www.voxpops.com

What better way is there than to see them for yourself, talking about issues that impact on your business?

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