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AR, VR & gamifications are a growing opportunity for brands to effectively engage customers

Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering. This despite access and ownership to virtual reality (VR) headsets declining year-on-year from 12% in 2018 to 9% last year.

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How virtual reality 2.0 in the hospitality and events industry bring exciting new benefits for venues and planners

By Louisa Watson, Director of Marketing for Wyboston Lakes Resort Virtual reality (VR) in the hospitality and events sector is now on version 2.0 – and it’s an exciting experience and opportunity for venues and event planners. It’s now around

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New survey shows content campaigns are being measured using wrong KPIs

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement

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Getty Images announces new global virtual reality partnership with Jaunt

Exclusive agreement delivers 360 cinematic virtual reality video for creating one of a kind immersive experiences Latest : Getty Images, a global leader in visual communication, has announced an exclusive global distribution partnership with Jaunt, the industry leader in high quality

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