From yougov.co.uk YouGov’s researchers have pin-pointed four device-driven trends to look out for in the next year Read On
Outlook for 2014 : Almost half of UK households set to have tablets by the end of 2014 Read More »
Church wants to ‘compete’ against Wonga We analyse the impact of The Archbishop of Canterbury’s comments regarding Wonga on social media
Consumers are deeply cynical of CSR initiatives from companies that have a bad reputation nationally, with that scepticism directly affecting our purchase decisions, according to new research revealed today from Initials Marketing. The Brand Generosity research, carried out for Initials
Cynical shoppers won’t buy from bad corporate citizens, reveals new CSR research Read More »
Research released today by Steria, the IT and business services provider, reveals that despite the apparent growth in digital advertising, physical advertising still exerts a greater influence when it comes to consumer purchasing decisions. The research, conducted by YouGov, revealed
Almost a quarter of British drivers admit to using their car boot as a permanent storage space. Are you hauling around unnecessary weight in your car boot?
Research : Are you hauling around unnecessary weight in your car boot? Read More »
A YouGov report released today reveals that some sections of the British high street are successfully mounting resistance against the rise of online shopping, but that there are innovations that could further increase their appeal. Only 12% of respondents to
Guess who is successfully mounting resistance against the rise of online shopping? Read More »
“What you’re seeing is a structural change,” says Phil Rance, UK managing director at YouGov. “Traditional, labour-intensive offline research is getting harder to make money out of” The UK market research industry reviewed | Features | Research lnkd.in/DkwWJU — Charles
The UK market research industry reviewed Read More »
New research by YouGov and digital marketing provider Pure360 has found that Microsoft’s Hotmail is Britain’s most widely used email host, easily beating Gmail and other providers. Nearly a third of Britons online (29%) confirmed they used Hotmail as their main
Hotmail top for Briton’s main personal email host / Pure360 Read More »
YouGov to speak at the MRS Innovations Development Conference YouGov is pleased to announce that its Consumer Consulting team has been invited to speak about product launches
All about the critical first few weeks of a product launch / YouGov Read More »
