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Shaken & Stirred - Influential Brand Profiling and Positioning

YouGov

YouGov Nuggets : Wonga on social media, Resurgent economic optimism, EasyJet shares soar and McDonald’s stock down

Church wants to ‘compete’ against Wonga We analyse the impact of The Archbishop of Canterbury’s comments regarding Wonga on social media

YouGov Nuggets : Wonga on social media, Resurgent economic optimism, EasyJet shares soar and McDonald’s stock down Read More »

Cynical shoppers won’t buy from bad corporate citizens, reveals new CSR research

Consumers are deeply cynical of CSR initiatives from companies that have a bad reputation nationally, with that scepticism directly affecting our purchase decisions, according to new research revealed today from Initials Marketing. The Brand Generosity research, carried out for Initials

Cynical shoppers won’t buy from bad corporate citizens, reveals new CSR research Read More »

Traditional marketing more influential than digital advertising and social media / Steria

Research released today by Steria, the IT and business services provider, reveals that despite the apparent growth in digital advertising, physical advertising still exerts a greater influence when it comes to consumer purchasing decisions. The research, conducted by YouGov, revealed

Traditional marketing more influential than digital advertising and social media / Steria Read More »

Guess who is successfully mounting resistance against the rise of online shopping?

A YouGov report released today reveals that some sections of the British high street are successfully mounting resistance against the rise of online shopping, but that there are innovations that could further increase their appeal. Only 12% of respondents to

Guess who is successfully mounting resistance against the rise of online shopping? Read More »